illumin

NOVEMBER 7, 2024

TikTok is pushing the envelope on search advertising. Here’s what you need to know about the social media platform’s initiative to boost search ads. Modern social media advertising will look a lot brighter as one of the social media giants is investing more in its search ads portfolio.

Search Advertising 105

Search Advertising Ad Space Conversion Ad Tech 105

NewProgrammatic

APRIL 6, 2022

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. Single-line search engine advertising campaigns and strategies. Most popular search engines can be too competitive.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85

Digiday

FEBRUARY 21, 2023

The bottom line There are many ways people can find brands and products now, and advertisers are reconsidering what the future of search could mean for advertising. Now, search has become fragmented as TikTok and YouTube serves as a search platform for things like video tutorials.

Advertising 71

Advertising Search Advertising Agency Conversion 71

Single Grain

APRIL 12, 2023

It’s also a promising avenue for remarketing and native advertisements. YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates. Avoid overly desaturated tones that can blend into the background of websites.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

NewProgrammatic

MARCH 29, 2022

Many advertisers tend to forget how important the image of a brand (as media buyers) is when it comes to online advertising. Having a respected environment of ad display is, by all means, helpful, and raises the possibility of conversion with an engaged user is much higher. Search advertising possibilities.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Single Grain

AUGUST 3, 2023

1) Increased Spending In 2022, display ad spending reached 63.5 billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. We can link the social media and rewarded ads to the app advertising trend.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52