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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

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Programmatic Advertising: The Ultimate Guide

illumin

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

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What Is the Competition and Transparency in Digital Advertising Act?

Ad Monsters

The Competition and Transparency in Digital Advertising Act will have many stipulations that will subliminally contribute to the breakdown of Google’s extremely prosperous ad tech model. Google is one of the largest publishers to grace the Internet, projected to acquire 28% of US digital ad revenue in 2022, according to emarketer.

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Why we care about adtech: The complete guide

Martech

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements.

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What is Real-Time Bidding (RTB) and how does it work?

Lemonads

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Before explaining how these different platforms work together for real bidding, let’s see what each platform does! How much does RTB cost?

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Header Bidding: What Is It & How Does It Work?

MNTN

Let’s say you want to sell ad space on your website. You can see how much each demand source is willing to pay for your inventory, giving you better insights into the true value of your ad space. This means you can sell more of your ad space at higher prices, optimizing your overall yield.

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Header Bidding: What Is It and How Does It Work?

MNTN

Let’s say you want to sell ad space on your website. You can see how much each demand source is willing to pay for your inventory, giving you better insights into the true value of your ad space. This means you can sell more of your ad space at higher prices, optimizing your overall yield.