illumin

SEPTEMBER 19, 2024

This methodology of planning and automating ad buying is effective for advertisers and brands irrespective of size since it does away with the “hit or miss” results of traditional display advertising campaigns. Algorithms also help advertisers better understand the best way to spend their ad money.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. But advertisers shouldn’t forget about the power of display advertising. How is this affecting the marketing industry?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Lemonads

NOVEMBER 29, 2020

How Does Programmatic Advertising Work How Does Programmatic Advertising Work Let’s check quickly, shall we? Connects publishers – those who have websites with ad space to sell – and advertisers – those who want to buy that ad space to promote their brand.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. How much do programmatic ad platforms cost?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

DECEMBER 20, 2022

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Let’s take a look at the major mobile ad formats at your disposal. Banner Ads.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Monetize More

DECEMBER 28, 2022

Retargeted ads are the ads that follow you around online you see once you engage in a certain product or service until you checkout. Retargeting is similar to contextual advertising. With contextual advertising, prospects see ads based on their online behaviors and internet search history. Data Suppliers.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52