Basis

JUNE 29, 2022

And the question of targeting isn’t just about putting the right message in front of the right people—as one factor of a holistic marketing strategy, targeting is wrapped up in everything else advertisers want to do: spend effectively, cut through the noise, create seamless consumer experiences, and foster affinity and loyalty.

Geo targeting 96

Geo targeting Advertising Cookies Audience 96

PubMatic

OCTOBER 10, 2024

For starters, they can manage the spread of misinformation by using advanced vetting tools and allowing ads only from paid-for-by-candidate campaigns or other authorized entities. Technology assists in monetizing ad space that may otherwise go unsold, while fostering a thriving democracy by enabling people to make informed decisions.

Geo targeting 94

Geo targeting Advertising Ad Space Cookies 94

Lemonads

NOVEMBER 29, 2020

Connects publishers – those who have websites with ad space to sell – and advertisers – those who want to buy that ad space to promote their brand. When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. They negotiate all the terms with buyers, including audience targets and cost per impression. The platform offers a variety of ad formats as well.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Single Grain

JUNE 16, 2023

E-Commerce Ads Google isn’t the only platform that offers online advertising features for e-commerce companies. Nearly every major e-commerce marketplace offers ad space for sellers, whether you promote specific products or your brand as a whole. CTR, and website visitors who see retargeting ads are 70% more likely to convert.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52