Ad Space Cookies Machine Learning 
illumin
JULY 11, 2024
Also sometimes referred to as enterprise machine learning, predictive AI is a go-to for boosting performance and efficiently planning future campaigns. It does this by using advanced statistical models and machine learning algorithms. Machine Learning lets computers act without being specifically programmed for tasks.
illumin
SEPTEMBER 19, 2024
Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.
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Martech
JANUARY 11, 2024
In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection.
illumin
DECEMBER 1, 2023
Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Many advertisers are warming up to the idea and are utilizing AI and machine learning (ML) tools to fill the gap.
Clearcode
SEPTEMBER 20, 2023
DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.
Adtelligent
MAY 12, 2024
According to the statistics below, it has been one of the most rapidly growing segments of modern advertising: Source: [link] This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. The elimination process has already been started and is to be finished by the end of the year.
Single Grain
JULY 20, 2021
SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). At the same time, thanks to targeting, the ad serving on them is individualized for every new user.
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