illumin

JULY 11, 2024

While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising. Understanding potential future events makes it easy for advertisers to choose where and when to buy ad space and where to save their ad spend for the highest impact and highest efficiency.

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Follow VideoWeek on Twitter and LinkedIn.

Ad Tech 98

Ad Tech Media Cookies Audience 98

InMobi

SEPTEMBER 6, 2018

The ads themselves will be smaller, and it’s harder for your target audience to type (i.e. To really target your desired user base, it likely makes sense to embrace the mobile in-app ads space. For example, let’s say a major headphones manufacturer wants to target hip-hop fans between the ages of 18 and 24.

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company. Vice Begins Selling Ads on Twitch.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Digiday

NOVEMBER 2, 2022

Most publishers who spoke to Digiday for this story said they aren’t worried about having an abundance of leftover ad inventory this quarter, but some are increasing the amount of turnkey ad space that is available for purchase between now and the end of the year. Learn more about Bloomberg Media’s programmatic shift here.

Media 69

Media Ad Inventory Video Ads Advertising 69