Adtelligent

MAY 12, 2024

According to the statistics below, it has been one of the most rapidly growing segments of modern advertising: Source: [link] This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. After all, no consumer loves the idea of their screen time being interrupted by an ad.

Advertising 52

Advertising Cookies Ad Space Audience 52

NewProgrammatic

FEBRUARY 24, 2022

Third-party cookies became the villain of the story and digital advertising started developing in a completely different direction. While relying on data, and especially third-party cookie data, used to be considered the most efficient method of targeting, it’s always been unclear whether it pays off. User experience comes first.

Advertising 52

Advertising Cookies Marketing Video Ads 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Follow VideoWeek on Twitter and LinkedIn.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Brid.tv

AUGUST 31, 2022

Expanding into the OTT space has never been easier , so there’s no room for excuses anymore. And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. OTT advertising handles video ad serving similarly to how it’s done on the web, but with more limitations.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. Google Ad Manager 360. Rich Selection of Video Ad Formats.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Monetize More

SEPTEMBER 30, 2022

While there are plenty of gems in the ad tech field, the best thing about them is that they are complemented by a healthy substrate of demand from Google, Amazon, and other whales. Do this and you’ll be bringing in maximum ad revenue consistently. Rewarded video ads are a great way to drive more revenue from your users.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Single Grain

AUGUST 3, 2023

The bright colors on the ad and large font stand out, enticing new musicians to sign up for lessons: 3) Multichannel Programmatic Advertising While digital ad spending is increasing, advertisers must still be smart about their investments. This way, you can use programmatic ad spend to stay on budget while making your ROI.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Monetize More

OCTOBER 13, 2022

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Lemonads

NOVEMBER 29, 2020

Here is an example of a programmatic display ad! display ads Video Ads The popularity of programmatic ads continues to grow as video continues to become one of the most preferred consumption tools. Digital video Ads, in the US alone, are predicted to grow significantly!

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. Meta ads make use of ‘cookies’.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

JULY 20, 2021

SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). At the same time, thanks to targeting, the ad serving on them is individualized for every new user.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. However, for best results, you can also seek the help of an ad monetization partner.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. However, for best results, you can also seek the help of an ad monetization partner.

Viewability 52

Viewability CPM Impressions Fill rate 52

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

NOVEMBER 2, 2022

In some cases, the turnaround times, specifically for turnkey ad spots like direct-sold display and video ads, are even shorter. Insider video ad revenue grows from onsite, direct-sold deals: Insider’s video strategy shift to focus on longer form series seems to be paying off.

Media 69

Media Ad Inventory Video Ads Advertising 69

AdvertiseMint

JANUARY 24, 2024

Plus, you can manage your digital ad space easily and quickly with programmatic platforms. They use smart computer programs to buy ad space automatically. This means your ads get in front of people who are more likely to be interested, and it happens super fast.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

NewProgrammatic

MARCH 29, 2022

Should a respected brand follow outdated, third-party cookies-based schemes and solutions, it could potentially lose credibility among the audience. The video ads sector is keeping its trajectory. It’s also a matter of brand safety of the respected entities to follow new, privacy-focused trends.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Single Grain

JUNE 16, 2023

E-Commerce Ads Google isn’t the only platform that offers online advertising features for e-commerce companies. Nearly every major e-commerce marketplace offers ad space for sellers, whether you promote specific products or your brand as a whole. Pixel is a piece of Javascript that collects first-party cookies.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The first ever ad server was invented by a company called FocaLink Media Services in 1995. Then we have ad exchanges.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

SODP

FEBRUARY 12, 2020

This is usually based on cookies , which means you target audiences that have interests similar to whatever you’re advertising. . There are things like IP Targeting to aim your ads at specific IP addresses, there’s location targeting, and much more. Anyway, all the interested parties will bid on the ad space via the auction.

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

Ad Beat

SEPTEMBER 4, 2019

Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Vimeo doesn’t have these,” to remind people about the ad-free experience they offer. for example, an ad-free, HD live-streaming experience. Publishers.

Advertising 40

Advertising Video Ads Pop-Up Ad network 40

VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. CTV devices are now the most dominant platform for video ad impressions,” said Jessica Hogue, GM, Measurement & Industries at Innovid. “As

Impressions 52

Impressions Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 29, 2023

ConteX offers buyers contextual targeting capabilities, according to OpenX, designed in response to third-party cookie deprecation. Roku Brings Video Ads to Spotify CTV App Spotify and Roku have announced the introduction of video ads to the Spotify app on the Roku platform.

Media 52

Media Non-Profit Advertising Ad Tech 52

Adtelligent

APRIL 4, 2025

Gambling-related content was globally the most blocked; APAC regions focused on restricting tobacco and mobile gaming ads. Fraudsters used fingerprinting and cloaking methods, with video ads becoming a key channel for auto-redirect attacks. What Are the Effects of Ad Fraud? Heres how it can affect you: 1.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52