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Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. What is a Demand-Side Platform (DSP)? Let’s break it down.

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Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. What is a Demand-Side Platform (DSP)? Let’s break it down.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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DSP, SSP, and Ad Exchange: What’s the Difference?

MNTN

DSP stands for a demand-side platform. Where a supply-side platform is a tool for publishers, a DSP is a piece of software that allows advertisers to access available advertising inventory. Ad Exchanges serve as the marketplace where the buying and selling of this ad inventory occur, connecting DSPs and SSPs.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs. Step 3: Select Your Platforms : Choose OTT platforms like Roku , using MNTN to access premium ad-supported streaming services effortlessly. Are OTT Ads Vertical Specific?

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

Using an advertising platform like MNTN Performance TV will allow you to display your ads across a variety of similar ad-supported streaming services. Purchasing Ad Space : Once you’ve chosen your platform(s), you need to buy ad space. Are OTT Ads Vertical Specific?