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And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital adspace to display those ads. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.
Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital adspaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.
Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital adspaces in real time using complex algorithms. Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below.
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