MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

VideoWeek

NOVEMBER 21, 2024

Paul Gray, research director for consumer electronics at Omdia, pointed out that Roku isn’t the only company making a play in this space. “If The Trade Desk can deliver a smoother experience for consumers along with more relevant ads, they will win with the more user centric, premium brands like Sony.”

Manufacturing 59

Manufacturing Retail Impressions CPM 59

MNTN

JANUARY 29, 2025

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real time using complex algorithms. Programmatic advertising is simply a subset of digital advertising that automates the decision-making process of ad placement. What is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52