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A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the adspace. For instance, if the floor price for a video ad is set at $2.00 CPM, only those advertisers who are willing to pay $2.00
Monetize ad-block users. Test ad networks. Mobile ads. Selling AdSpace. Schedule ads. Control the ad layout. Manage unlimited ads. Powerful CPM building. Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fillrate with Google.
The Impact of High Political Budgets on Publishers With political budgets hitting an all-time high, this influx of ad spend can be both a golden opportunity and a potential headache for publishers. Revenue Boost: Those previously unsold ad slots? They’re now hot commodities, filling up quickly and boosting your bottom line.
Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available adspace, and so on. Mobile Ad Formats. Header Bidding Support. Google AdMob.
However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining adfillrates. Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server.
It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. What Is the Difference Between vCPM and CPM?
It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. What Is the Difference Between vCPM and CPM?
Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the adspace on a website. This can lead to a loss of potential ad revenue for the website.
So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have. What Is Ad Exchange? An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling adspace between publishers and advertisers in real time.
CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Last year, the in-app ad spend reached $240 billion worldwide.
Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding. Benefits of Getting More Bid Requests for Revenue, FillRates Second is competition. You're adding more ad networks here.
Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies. The disadvantage that comes with waterfall mediation is lower eCPMs and poor fillrates.
Programmatic guaranteed: You negotiate with the buyer at a fixed price and terms for the guaranteed adspace. The buyer has to buy the adspace designated for them at a fixed price. Here, the buyer is not obligated to buy the adspace, and you are not obligated to reserve the inventory for them while negotiating.
Similar to AdSense, they provide a 100% fillrate and even work with direct and programmatic partners to generate better ad revenues for publishers. They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPMrate with a 100% fillrate.
Pricing metrics Here are the pricing metrics you need to keep a close eye on to boost your video ad revenue: eCPM / CPM (Effective Cost Per Mille/ Cost Per Mille): It’s like your scoreboard, showing you how much you’re earning for every 1,000 ad views. Fillrate: Another metric to consider is fillrate.
Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video adspaces by any programmatic means or direct deals. It has a higher viewability and conversion rate.
Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.
It allows you to offer your adspace to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.
An SSP connects website owners to companies or advertisers wanting to buy adspace on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the adspace.
A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What to Look for in a Video Ad Network? This network lets publishers monetize videos with top-quality demand at premium rates.
These ads usually perform better, have a higher CPM , and make publishers more money. Another option for selling adspace is CTV programmatic advertising. Another option for selling adspace is CTV programmatic advertising. This process of trading adspace is much more automated.
Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.
Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low adfillrates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems.
As the name suggests, the header bidding wrapper wraps all relevant demands for the adspace during real-time bidding (RTB). Not only can you measure performance metrics of demand partners, e.g., win rate, bid rate, timeout rate, etc., but you can also measure and monitor yield, e.g., CPM , ad revenue, and more.
With header bidding, publishers are back in the driving seat with control to optimize their ad stacks a lot better than with traditional setups. Bid transparency is possible since publishers can sell adspace on an impression basis and see how much they were worth. You can sell your adspace on a per-impression basis easily.
How to Buy OTT Ads. If we managed to convince you to try AVOD or another ad-supported OTT model, the last thing you’ll need to know is how to sell adspace. The former offers higher CPMs , meaning you’ll earn more revenue for each ad you play. How much do OTT ads cost? How to buy OTT ads?
By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native adspace to advertisers on an impression-by-impression basis. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential. How Does a Supply-Side Platform (SSP) Work?
Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fillrates, and offer specialized features. Publishers are thus able to make passive income through app ads. Find out more about Smaato here.
It’s a jungle out there for publishers with so many acronyms to keep in mind like CPM, rCPM, eCPM, true CPM & RPMs. It’s a little-known metric, but one that can be incredibly useful for many publishers looking to get the most out of their ad campaigns. What is CPM? Revenue cost per mile, or rCPM.
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