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This model allows advertisers to bid on adspace in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. By placing ads in popular games, publishers can create a lasting impression on players. for mobile games.
The ad tech company’s traditional user base is agency buyers – with a TV OS, it will have to create a product that appeals to the general population of CTV users, as well as publishers and hardware manufacturers. “The opportunities are expanding as TV brands shift their business models towards recurring revenues.
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