MNTN

FEBRUARY 12, 2025

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech Series

NOVEMBER 18, 2022

One can also implement very complex ad settings to precisely target specific groups of users and types of content. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. Flexible ad types. Monetize ad-block users. Test ad networks. Mobile ads. Selling Ad Space.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

Ad Monsters

SEPTEMBER 5, 2024

So, you need to factor in the duration of the video ad slot and calculate how much you can earn from it. RPS is a metric that defines revenue per 1000 ad impressions: RPS= CPM/Ad duration While RPS will suggest the most optimal way to structure ad slots, it won’t factor in customer acquisition costs and accompanying expenses.

CPM 105

CPM Impressions CPA Affiliates 105

Ad Monsters

JULY 30, 2024

This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying. Here are the risks you need to watch out for and how to handle them: Lower CPMs: Bid shading typically results in lower cost-per-thousand impressions (CPMs).

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Mobile Ad Formats. Header Bidding Support. Google AdMob.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

illumin

MAY 21, 2024

In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 As a marketer, this information should be music to your ears. Well, imagine having an audio ad for your brand plugged into a podcast to which listeners are fully engaged and paying attention. million USD in 2024. Why, you ask?

Advertising 110

Advertising Affiliates Audience Ad Space 110

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads.

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Advertising Ad Exchange Marketing Ad Space 52

Basis

OCTOBER 20, 2022

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. If you’re still ironing out your holiday marketing strategies, here are the general trends you should know, as well as some specific insights for automotive , higher education , CPG , and cannabis brands. Welcome to Scout!

Advertising 52

Advertising CPM Marketing Retail 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Ad Inventory 97

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. You can also run call-only ads, and shopping ads. Dynamic Ads.

Ad network 98

Ad network Conversion CPC CPM 98

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Ad network Mobile Ads Banner Non-Profit 52

MNTN

SEPTEMBER 30, 2024

In-Depth Analytics and Reporting Netflix provides comprehensive analytics and reporting tools to track the performance of your ads. You can monitor various marketing metrics , such as impressions, click-through rates, and viewer engagement. CPM is the cost to reach 1,000 people.) It’s a prime opportunity to make an impression.

Advertising 52

Advertising Marketing CPM Audience 52

MNTN

SEPTEMBER 30, 2024

In-Depth Analytics and Reporting Netflix provides comprehensive analytics and reporting tools to track the performance of your ads. You can monitor various marketing metrics , such as impressions, click-through rates, and viewer engagement. CPM is the cost to reach 1,000 people.) It’s a prime opportunity to make an impression.

Advertising 52

Advertising Marketing CPM Audience 52

Ad Monsters

DECEMBER 21, 2023

Marketers faced significant updates affecting link tracking, reducing the ability to track user behaviors through shared URLs in messages, email, and Safari Private Mode. OCPA’s data minimization rules could pose challenges, particularly for marketers aiming to match customer IDs for CTV outreach.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Then, the Ad Manager renders the ad on your website. You will get high CPMs and can maximize the yield.

CPM 52

CPM Header Bidding Ad Space Impressions 52

MNTN

JANUARY 13, 2025

Benefits of Cable TV Ads By advertising on cable TV, brands can serve ads across different networks and markets. In other words, if a lot of viewers watch that program, there may not be available ad space for local advertisers. A Designated Market Area, or DMA, is a geographic region within the U.S.

Advertising 52

Advertising Audience CPM Food 52

MNTN

MARCH 19, 2024

Purpose and Function DSPs are designed for advertisers and allow them to purchase digital ad inventory across multiple platforms, providing tools for managing bids and optimizing ads. SSPs, on the other hand, are utilized by publishers to manage, sell, and optimize available ad space, effectively maximizing revenue.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Last year, the in-app ad spend reached $240 billion worldwide.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Demand-side platforms A demand-side platform allows an advertiser to buy ad space and manage their ads.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

MNTN

JULY 30, 2024

Every year, marketers spend billions on television media buying. Below is everything you need to know about TV ad buying, including the good and bad of the marketing medium, as well as an impressive alternative for you to consider. Each time a user is exposed to your ad during a time slot, it counts as a new impression.

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Media CPM Impressions Audience 52

MNTN

JULY 30, 2024

Every year, marketers spend billions on television media buying. Below is everything you need to know about TV ad buying, including the good and bad of the marketing medium, as well as an impressive alternative for you to consider. Each time a user is exposed to your ad during a time slot, it counts as a new impression.

Media 52

Media CPM Impressions Audience 52

Automatad Inc.

NOVEMBER 16, 2023

Programmatic guaranteed: You negotiate with the buyer at a fixed price and terms for the guaranteed ad space. The buyer has to buy the ad space designated for them at a fixed price. Here, the buyer is not obligated to buy the ad space, and you are not obligated to reserve the inventory for them while negotiating.

CPM 52

CPM Viewability Ad Server Ad Space 52

Clearcode

JULY 24, 2023

By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential. How Does a Supply-Side Platform (SSP) Work?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Monetize More

MAY 30, 2023

Mobile ad networks that cater to publishers are SSPs (supply-side platforms). Publishers sell ad space in their mobile apps or on their websites through a mobile ad network to generate additional revenue. As a publisher, go for a network that brings in ad revenue without showing sensitive ads or inappropriate content.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

MARCH 20, 2024

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Why Is the vCPM Pricing Model Better than the CPM Model?

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Why is the vCPM pricing model better than the CPM model?

Viewability 52

Viewability CPM Impressions Fill rate 52

Smart-Hub

JANUARY 2, 2024

These are also ad strategies with potential high profits. At the same time, the red thread of the story will be tips from the SmartHub marketing team on how to get paid to advertise. Calculation example: (cost of placement / website traffic) * 1000 = CPM. CPM example = ($150 / 50 000) * 1000 = $3.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Single Grain

JULY 20, 2021

market size). ads) buying and selling. Book My Free Marketing Consultation . SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). Not at all.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Agency 52

SODP

MAY 22, 2023

Social media influencers and bloggers can also earn ad revenue by partnering with brands to promote their products and services to their audience. The more ads displayed to online users, the more ad revenue can be generated. How Does Ad Revenue Work? Pages that perform poorly are less likely to perform well in the SERPs.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. Cost per thousand impressions (CPM). CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Advertisers compete for ad space by placing bids based on their budget and targeting preferences.

CPC 52

CPC CPA CPM Impressions 52

Automatad Inc.

JANUARY 15, 2024

Data-driven targeting: Implementing programmatic video ads helps publishers reach a highly targeted audience with data analytics and predictive modeling and brings high CPM (cost-per-mille). *CPM CPM is the revenue model of programmatic advertising where the publisher gets paid for every thousand views the ad gets.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

Automatad Inc.

NOVEMBER 23, 2023

Advertisers: Brands, services, and marketers are a few examples of advertisers. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. The list is below.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. “This is funny,” Tom admits, “but I had no idea what CPM stood for. ” Then came a hard pivot into ad tech and a slide away from supply-chain.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Automatad Inc.

NOVEMBER 8, 2023

So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have. What Is Ad Exchange? An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling ad space between publishers and advertisers in real time.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Ad Monsters

DECEMBER 20, 2023

According to a DoubleVerify survey of 400 US, UK, French, and German marketers, retail media networks are an attractive, privacy-friendly way to reach new customers and engage consumers as they shop. When asked about retail media’s return on ad spend (ROAS), 61% of buyers said that RMNs perform better than other channels.

Retail 59

Retail Media Brand Awareness Ad Space 59

Ad Ops Hero

MARCH 25, 2023

Programmatic ads are typically bought on a cost-per-thousand-impressions (CPM) basis. CPMs typically range anywhere between $0.50-$2.00. However, CPMs can be much higher based on factors such as: Which DSP you choose. There are many benefits to incorporating programmatic advertising into your marketing strategy.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52