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The CPM pricing model is a firm favorite among digital publishers, with good reason. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. What Is CPM? How Does CPM Work? As of April 2023, there were 5.18
Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available adspace, and so on. This realestate needs an advertisement to be monetized.
A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in adspace with minimal effort. Finally, the user on the publisher’s website sees the ad from the winning bid.
This interconnected network, exemplified by industry giants such as Google DoubleClick Ad Exchange and Microsoft Advertising Exchange, seamlessly harmonizes the intricate interaction between advertisers seeking optimal exposure and publishers offering prime advertising realestate.
These ads usually perform better, have a higher CPM , and make publishers more money. Another option for selling adspace is CTV programmatic advertising. Another option for selling adspace is CTV programmatic advertising. This process of trading adspace is much more automated.
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