Ad Space Data Management Platform ROI 
MNTN
FEBRUARY 12, 2025
By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.
The Ad Tech Blog
JULY 10, 2024
Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audience across multiple platforms. Improved ROI: Implementing a cross-channel strategy can lead to better return on investment.
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Martech
OCTOBER 19, 2022
This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Was it the creative? Where it ran? When it ran? Who saw it?
MNTN
MARCH 19, 2024
Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.
Martech
MARCH 15, 2022
Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. The challenges of adtech.
Automatad Inc.
NOVEMBER 23, 2023
They have valuable user traffic and customer data, which can be accessed by the brands and services to reach their targets. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data.
Clearcode
SEPTEMBER 11, 2023
Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? The primary function of a DSP is to purchase ad inventory. If the DSP wins the bid, the ad is served to the user’s device in real time.
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