SODP

JUNE 27, 2023

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? Let’s look at some of the drawbacks of these platforms.

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AdvertiseMint

OCTOBER 24, 2023

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. How DSPs Work?

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MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.

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Digiday

JULY 2, 2024

Last month, the industry’s largest demand-side platform began notifying buyers, informing them it was considering moves to limit access to Yahoo’s inventory. The DSP proposed the measure to resolve a disagreement over Yahoo’s representation of its video ad space – pending further negotiations.

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MNTN

FEBRUARY 12, 2025

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

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Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? But with this has also come a need to look for cutting costs.

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Clearcode

NOVEMBER 21, 2022

The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. . DSPs allow media buyers (i.e. Key Points. What Is a Meta-DSP?

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MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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MNTN

JANUARY 22, 2025

Heres how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

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Digiday

JUNE 19, 2023

The Trade Desk and RTL have unveiled a partnership enabling the programmatic buying of ad space on connected and linear broadcast devices beginning in Europe’s major markets on the opening day of the Cannes Lions Festival of Creativity.

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Single Grain

NOVEMBER 13, 2019

It is an automated process that requires you (the advertiser) to specify your target audience’s buyer persona and campaign budget, after which the algorithm takes care of the targeting, placement and delivery of the ad. Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange.

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illumin

JANUARY 12, 2024

On Facebook specifically, programmatic ads are popular among programmatic advertisers. According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach.

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The Ad Tech Blog

JULY 10, 2024

Definition and Importance Cross-channel programmatic advertising refers to the automated buying and selling of ad space across multiple digital channels, such as social media, search engines, display networks, and more. Finally, cross-channel programmatic advertising relies on real-time bidding (RTB) to purchase ad space.

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Ad Monsters

MAY 27, 2022

The Competition and Transparency in Digital Advertising Act will have many stipulations that will subliminally contribute to the breakdown of Google’s extremely prosperous ad tech model. Google is one of the largest publishers to grace the Internet, projected to acquire 28% of US digital ad revenue in 2022, according to emarketer.

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Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. What Is a Demand-Side Platform (DSP)?

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MNTN

MARCH 19, 2024

DSP stands for a demand-side platform. Where a supply-side platform is a tool for publishers, a DSP is a piece of software that allows advertisers to access available advertising inventory. Ad Exchanges serve as the marketplace where the buying and selling of this ad inventory occur, connecting DSPs and SSPs.

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Clearcode

JULY 13, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory. It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs).

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Digiday

JUNE 6, 2022

It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. So anyone who wants a different format or is using a demand-side platform other than The Trade Desk must continue doing so through other SSPs.

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Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Before explaining how these different platforms work together for real bidding, let’s see what each platform does! How much does RTB cost?

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MNTN

OCTOBER 28, 2024

Data management platforms (DMPs) and demand-side platforms (DSPs) both play critical roles in online advertising. In the following DSP vs. DMP head-to-head comparison, you’ll learn everything you need to know about these two kinds of platforms. What Is a Demand-Side Platform? How Do DSPs Work?

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Martech

JANUARY 3, 2024

I recently spoke with a professional colleague who worked in the ad space for years. Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). which seems increasingly likely.

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SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Ad Monsters

FEBRUARY 14, 2025

Bundling premium inventory with lower-tier content dilutes the premium publishers value and weakens their authority over how their ad space is sold. Publishers count on their SSP partners to act in their best interests; when SSPs prioritize advertiser demands, the relationship begins to fray.

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YieldBird

JUNE 22, 2023

A supply-side platform (SSP) is an advertising technology platform that helps publishers manage, sell, and optimize their available advertising inventory. Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs).

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YieldBird

JUNE 22, 2023

A supply-side platform (SSP) is an advertising technology platform that helps publishers manage, sell, and optimize their available advertising inventory. Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs).

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Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

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SODP

MAY 30, 2023

An ad exchange is an online marketplace where advertisers buy digital ad inventory from publishers, often through real-time bidding (RTB) auctions. An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream. Who Buys from Ad Exchanges?

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VideoWeek

APRIL 4, 2023

The technology, initially available in Germany but planned for release in more markets throughout the year, will allow broadcasters to sell ad inventory through programmatic pipelines, and advertisers to buy ad space via their demand-side platforms (DSPs).

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Monetize More

MAY 2, 2023

Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. In real-time bidding, ad impressions are auctioned off in real-time, and advertisers bid on them based on their targeting parameters and the value they place on each impression.

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MNTN

AUGUST 30, 2024

Let’s say you want to sell ad space on your website. You can see how much each demand source is willing to pay for your inventory, giving you better insights into the true value of your ad space. This means you can sell more of your ad space at higher prices, optimizing your overall yield.

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MNTN

AUGUST 30, 2024

Let’s say you want to sell ad space on your website. You can see how much each demand source is willing to pay for your inventory, giving you better insights into the true value of your ad space. This means you can sell more of your ad space at higher prices, optimizing your overall yield.

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MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments.

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Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. Sell-Side vs. Buy-Side Programmatic Platforms.

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Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. Demand-side platforms.

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MNTN

FEBRUARY 14, 2024

B2B programmatic advertising is a technology-driven method of buying and selling digital ad spaces automatically, targeting specific business audiences based on defined criteria such as industry, job function, or company size, to drive more precise and effective business-to-business marketing campaigns.

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Clearcode

SEPTEMBER 1, 2022

Demand-path optimization (DPO) is the process of evaluating and improving the way advertisers buy ad space from publishers. The most important benefits for publishers are increasing transparency in the media-supply chain and eliminating bad actors, e.g. ad fraudsters. How Does Demand-Path Optimization Work?

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MNTN

DECEMBER 12, 2023

CTV inventory” refers to the ad spaces or slots available on platforms and devices that stream online video. This includes a wide range of applications, from the on-demand shows on streaming services to the streaming apps themselves. Here’s everything you need to know about Connected TV inventory.

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