Single Grain

JULY 17, 2023

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Below, we’ll take a quick look at each of the key elements.

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MNTN

JANUARY 6, 2025

Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs. Step 3: Select Your Platforms : Choose OTT platforms like Roku , using MNTN to access premium ad-supported streaming services effortlessly. Check it out!

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Brid.tv

OCTOBER 1, 2024

What Is Programmatic Video Advertising As you know, programmatic advertising is the automated process of selling ad space (or buying it, if youre an advertiser), usually via a programmatic ad network. Needless to say, programmatic video advertising is a subcategory of programmatic focused on video ad formats.

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VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Vice Begins Selling Ads on Twitch. The Trade Desk Launches First-Party Data Hub ‘Galileo’.

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Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Ad revenue.

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MNTN

FEBRUARY 6, 2024

Using an advertising platform like MNTN Performance TV will allow you to display your ads across a variety of similar ad-supported streaming services. Purchasing Ad Space : Once you’ve chosen your platform(s), you need to buy ad space. Check it out!

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Brid.tv

AUGUST 31, 2022

There are two primary ad insertion methods with the currently available technology: Client-Side Ad Insertion (CSAI). Client-side ad insertion inserts the ad stream within an OTT box itself. This method is relatively ineffective because it is susceptible to ad blockers. How to Buy OTT Ads.

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