MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. And sales are very good.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

MNTN

JANUARY 6, 2025

If you’re working with an ad platform that serves OTT ads across other devices, you’re missing out on the true benefits of this ad channel. MNTN Living Room Quality serves 15 or 30-second non-skippable ads to deliver a premium ad experience.

Advertising 52

Advertising Retargeting CPA Audience 52

Adtelligent

JUNE 9, 2021

By implementing it, any website can sell advertising space through an open auction. The one offering the best price will get this ad space. Supply Side Platform (SSP) can totally replace the ad management on the website and app. Demand Side Platform (DSP) makes the advertiser’s life easier.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

MNTN

FEBRUARY 6, 2024

If you’re working with an ad platform that serves OTT ads across other devices, you’re missing out on the true benefits of this ad channel. MNTN Living Room Quality serves 15 or 30-second non-skippable ads to deliver a premium ad experience.

Advertising 98

Advertising Retargeting CPA Audience 98

RevX

MARCH 31, 2022

These mobile ads can include mobile video ads, mobile native ads, mobile banner ads, or any other form of ad that is optimized for mobile displays. The advertising space will then be allocated to the winning bid in a matter of milliseconds as the app loads. The best part about it? Deep Linking. To Conclude.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52