Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. And sales are very good.

Advertising 121

Advertising Marketing Ad Exchange Retail 121

Adtelligent

JUNE 9, 2021

By implementing it, any website can sell advertising space through an open auction. The one offering the best price will get this ad space. Supply Side Platform (SSP) can totally replace the ad management on the website and app. Demand Side Platform (DSP) makes the advertiser’s life easier.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Monetize More

JUNE 2, 2022

Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user. The ad exchange then passes the signal to the demand side platform (DSP) based on the user’s targeting details. What you should do now?

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

DECEMBER 20, 2022

On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. Between the two stand mobile ad networks and exchanges , which act as intermediaries. Playable Ads. Playable Ad.

Advertising 75

Advertising CPM Mobile Ads CPC 75

MNTN

FEBRUARY 6, 2024

If you’re working with an ad platform that serves OTT ads across other devices, you’re missing out on the true benefits of this ad channel. MNTN Living Room Quality serves 15 or 30-second non-skippable ads to deliver a premium ad experience.

Advertising 98

Advertising Retargeting CPA Audience 98