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The WIR: The Trade Desk Shares Slide Over Q4 Outlook, Roblox Launches Video Ads, and Reach Cuts Ten Percent of its Workforce

VideoWeek

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. The company actually posted strong revenue growth, up 25 percent year-on-year across the quarter. .

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The role of AI in programmatic advertising

illumin

Programmatic advertising is an automated system that facilitates the buying and selling of ad space through real-time auctions. Various programmatic advertising platforms such as demand-side platforms (DSPs) utilize algorithms to adjust ad spending and targeting rapidly, making programmatic ad buying a perfect fit for AI applications.