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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Platforms like DoubleClick by Google and AppNexus played instrumental roles in shaping programmatic advertising.

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17 Top Programmatic Advertising Platforms to Use in 2024

AdvertiseMint

By automatically displaying your ads to people who are most likely to care based on their interests and habits. Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. This means better ROI for your digital advertising campaigns. With these platforms, that’s possible!

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What is programmatic advertising and how to earn from it?

Smart-Hub

But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. DSP (demand-side platform) is the platform for advertisers that purchases traffic. To join an algorithmic buy, publishers must sign up for an SSP. How to start making money with programmatic?

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Modern Programmatic Monetization Strategies

Adtelligent

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Adtelligent Out-stream video ad formats.