Ad Space Display Advertising MarTech 
Martech
SEPTEMBER 30, 2024
“Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with competitors, as there is no legal obligation for a company to do so under U.S. The post 7 weak spots in Google’s defense against DOJ antitrust claims appeared first on MarTech. antitrust laws. Processing.
Martech
JANUARY 3, 2024
I recently spoke with a professional colleague who worked in the ad space for years. In Wanamaker’s day, the ad exec could verify that his ad was actually on the billboard, in the magazine or announced on the radio. Since online advertising is customized to each user, you can’t check to make sure your ad is displayed.
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Clearcode
SEPTEMBER 11, 2023
Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? Examples of Clearcode-Built DSPs Kanary NEST Our client, Kanary NEST, partnered with us to build a scalable demand-side platform designed for programmatic media buying in the online display advertising industry.
Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. When a publisher puts ad space up for sale, advertisers make offers to buy this space.
Clearcode
APRIL 26, 2022
AdTech & MarTech Glossary. A Brief History of Digital Advertising. The History of Digital Advertising Technology. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech Terminology.
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