Martech
JANUARY 9, 2025
Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem.
Martech
SEPTEMBER 30, 2024
“Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with competitors, as there is no legal obligation for a company to do so under U.S. antitrust laws.
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Martech Series
NOVEMBER 18, 2022
Flexible ad types. Monetize ad-block users. Test ad networks. Mobile ads. Selling Ad Space. Schedule ads. Control the ad layout. Manage unlimited ads. Marketing Technology News: Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul. Works on cached sites.
Martech Series
FEBRUARY 23, 2023
Through this partnership, grocers across Point Pickup’s GrocerKey network will incorporate InMobi Commerce’s retail media ad experiences into their ecommerce sites, providing advertisers with premium content that helps drive increased engagement and return on investment.
Martech Series
SEPTEMBER 19, 2022
InMobi Commerce offers an innovative suite of product discovery and monetization solutions for retailers and eCommerce companies around the world and the partnership will bring an innovative ad experience to Adsta’s network of 3,300+ grocery stores.
Basis
AUGUST 30, 2023
For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent.
SODP
MAY 30, 2023
Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? The global eCommerce industry is growing at a rapid clip, with sales expected to climb to $9.4 The sellers who own such spaces are collectively called publishers.
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