Martech Series

SEPTEMBER 19, 2022

Through this partnership, Adsta will incorporate InMobi Commerce’s video ad experiences into its platform, powering these experiences for grocers across the United States. This will mark InMobi Commerce’s launch into the grocery vertical, alongside existing categories, including CPG, consumer electronics, apparel, and beauty.

Retail 88

Retail Media Electronics eCommerce 88

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Martech Series

FEBRUARY 23, 2023

Supporting all retail verticals—including consumer packaged goods, consumer electronics as well as apparel and beauty—InMobi Commerce helps retailers successfully capitalize on the growing retail media market opportunity.

Retail 84

Retail eCommerce Electronics Brand Awareness 84

Martech

JULY 20, 2021

As cannabis products become more widely used, these consumers can be messaged about packaged goods, consumer electronics, financial services or any other category. This is part of a public service announcement ad management firm Mediavine is displaying in unsold ad space across its network of some 8,000 publishers.

Electronics 109

Electronics MarTech Audience Ad Space 109

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

illumin

OCTOBER 20, 2023

By understanding the context of their website’s content, publishers can offer advertisers relevant ad placements that align with the users’ interests and intentions. This increases the value of the ad space, attracting advertisers that are willing to pay a premium for targeted placements.

Advertising 52

Advertising Audience Machine Learning Conversion 52

VideoWeek

NOVEMBER 10, 2023

AdSense will also transition from primarily paying publishers per click to the display industry standard of paying per impression, with the intention of providing a way to pay publishers for their ad space across Google’s products and third-party platforms, and comparing with their other technology providers.

Video Ads 52

Video Ads Impressions Viewability Media 52