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Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital adspaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.
Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital adspaces in real time using complex algorithms. Programmatic advertising is simply a subset of digital advertising that automates the decision-making process of ad placement.
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