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Adsta Selects InMobi Commerce to Bring Power of Video to Its Grocery Retail Media Network

Martech Series

Through this partnership, Adsta will incorporate InMobi Commerce’s video ad experiences into its platform, powering these experiences for grocers across the United States. This will mark InMobi Commerce’s launch into the grocery vertical, alongside existing categories, including CPG, consumer electronics, apparel, and beauty.

Retail 88
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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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The WIR: The Trade Desk Shares Slide Over Q4 Outlook, Roblox Launches Video Ads, and Reach Cuts Ten Percent of its Workforce

VideoWeek

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

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How Publishers Can Make More Money With AdTech

Clearcode

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

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Programmatic Advertising: What Is It & How Does It Work?

MNTN

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real time using complex algorithms. Programmatic advertising is simply a subset of digital advertising that automates the decision-making process of ad placement. What is Programmatic Advertising?