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6 Proven Advertising Strategies for Online Success

Single Grain

Use Bold Contrasts and Engaging Typography Ad creatives should use contrasting colors and engaging typography to stand out and capture the viewer’s attention. When we think of paid search, Google Ads is usually the first to come to mind, but other search engines like Microsoft Ads function similarly to Google.

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The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business

VideoWeek

an email advertising and marketing business, for $250 million, in a mix of cash and common stock. Channel 4 to Introduce Street-Level Targeting Channel 4 is planning street-level targeting for personalised ads on its streaming service, as part of plans to boost revenues by up to £10 million. Read more on VideoWeek.