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The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business

VideoWeek

an email advertising and marketing business, for $250 million, in a mix of cash and common stock. Channel 4 to Introduce Street-Level Targeting Channel 4 is planning street-level targeting for personalised ads on its streaming service, as part of plans to boost revenues by up to £10 million. Read more on VideoWeek.