Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 105

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Single Grain

AUGUST 2, 2023

In this ad for Poo-Pourri, they certainly do all three things: Interest Once you’ve hooked your audience, it’s time to nurture their interest. Provide them with engaging content that not only entertains but also educates or adds value. Action The ultimate goal of your YouTube ad is to drive action.

A/B Testing 52

A/B Testing Conversion Rate Video Ads Audience 52

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

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Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

AUGUST 31, 2022

Expanding into the OTT space has never been easier , so there’s no room for excuses anymore. And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. OTT advertising handles video ad serving similarly to how it’s done on the web, but with more limitations.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

AdvertiseMint

JANUARY 24, 2024

Programmatic advertising is generally used by larger industries such as airline advertising , automotive advertising , bank and financial services advertising , beauty and cosmetics advertising and entertainment advertising. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

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Header Bidding Fill rate Ad Server Audience 84

MNTN

FEBRUARY 6, 2024

Using an advertising platform like MNTN Performance TV will allow you to display your ads across a variety of similar ad-supported streaming services. Purchasing Ad Space : Once you’ve chosen your platform(s), you need to buy ad space. This involves scheduling when and where your ads will appear.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JUNE 30, 2022

It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Programmatic advertising helps create targeted ad campaigns on a smaller budget. Millmaine Entertainment. Expenditure on programmatic video ads is likely to reach $74.8

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Agency Advertising Retargeting Conversion 52

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

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Video Ads Impressions Viewability Media 52

SODP

FEBRUARY 12, 2020

You can’t have the party without sending the invites, but once the guests arrive, you must do the work to keep them entertained and comfortable. Anyway, all the interested parties will bid on the ad space via the auction. The ad space gets put up for auction. What is Programmatic Advertising?

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. CTV devices are now the most dominant platform for video ad impressions,” said Jessica Hogue, GM, Measurement & Industries at Innovid. “As

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Impressions Ad Tech Media Agency 52