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The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business

VideoWeek

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

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A Publisher’s Guide to Programmatic Video Advertising

Brid.tv

When I first entered the world of digital publishing, programmatic video advertising (and programmatic advertising in general) seemed like an almost impossible learning curve. Video ads are an invaluable source of revenue for publishers, and programmatic makes the entire process of getting that revenue much simpler.

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Marketing Briefing: Ahead of economic downturn, marketers look to OOH as advertising safe bet

Digiday

“The OOH CPM will continue to rise and we are seeing sellouts in some boards we wanted to buy for Q4,” Song said in an email, adding that ad space along transit, especially New York City subways, is already selling out, rendering it unavailable for months. And then good old fashioned events. Press is always the big one.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

OTT (over-the-top) advertising is the delivery of video ads through internet-based streaming platforms, sidestepping traditional cable or satellite services. OTT ads appear on connected devicessmart TVs, streaming sticks, gaming consoleshitting viewers when theyre most engaged with their favorite online content. Check it out!

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Top 6 Benefits of Programmatic Advertising

Single Grain

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Work With Us What Is Programmatic Advertising?

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs. Step 3: Select Your Platforms : Choose OTT platforms like Roku , using MNTN to access premium ad-supported streaming services effortlessly. Check it out!

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How much should my website be earning in 2022?

Monetize More

Some bloggers might find different averages for different niches within their blog—for example, I’ve seen sites that make more money from ads on their fashion section than their food section. Above the fold or ATF – Refers to the space at the top of a web page that appears right after the site loads. Leverage video ads.