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How to Increase the Ad Fill Rate – A Guide for Publishers

Brid.tv

The ad fill rate is one of those key metrics in video advertising that can make or break your revenue stats. If your fill rate isnt living up to your expectations, you may want to rethink your strategy. Table of Contents What Is an Ad Fill Rate and How Is It Calculated What Is a Low Fill Rate?

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Best way to monetize unfilled impressions due to high pageviews per session

Monetize More

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

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Top 12 Google AdSense alternatives for 2023

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Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate.

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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Therefore, a high fill rate is ensured by ads from potential demand partners.

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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Therefore, a high fill rate is ensured by ads from potential demand partners.

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What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

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Best Gaming Ad Networks [2023]

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They have a 100% fill rate in the UK and offer excellent CPM’s. Playwire (formerly Intergi) Playwire does not fill 100% but offers excellent video and standard-size ads with high CPMs. Chartboost SDK comes with an easy setup and gives control over ad space to developers. FAQ What Are Mobile Game Ad Networks?