Clearcode

APRIL 21, 2023

Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. click on them); otherwise, they’ll simply ignore them.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

SODP

JULY 25, 2023

The platform opens the site’s ad space up to for bidding from relevant demand partners. As the process is in real time, it ensures that the ad space is sold to the highest bidder, thereby optimizing the revenue. These platforms then make these ad spaces available to various demand partners.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. This real estate needs an advertisement to be monetized.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

SEPTEMBER 12, 2022

Another option for selling ad space is CTV programmatic advertising. This process of trading ad space is much more automated. Although inventory usually sells for less this way, you won’t have to worry about low ad fill rates or putting together a sales team.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52