Automatad Inc.

NOVEMBER 16, 2023

Programmatic guaranteed: You negotiate with the buyer at a fixed price and terms for the guaranteed ad space. The buyer has to buy the ad space designated for them at a fixed price. Here, the buyer is not obligated to buy the ad space, and you are not obligated to reserve the inventory for them while negotiating.

CPM 52

CPM Viewability Ad Server Ad Space 52

Monetize More

FEBRUARY 8, 2023

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. This maximizes the value of your ad inventory, making every impression count.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Monetize More

DECEMBER 21, 2022

Next to ad blocking, ad blindness is also a serious issue especially now that publishers will only get paid for viewable ads. To ensure your ads get viewed, study your heat map data and experiment with ad placements. 10 – Create backup ads. Step 4: Don’t leave empty ad spaces.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. The ad spend on native video ads is increasing YOY in the U.S.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Automatad Inc.

NOVEMBER 23, 2023

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Brid.tv

JUNE 14, 2023

The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space. Then, the ad exchange selects the highest bid and the winning advertiser.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

JUNE 14, 2023

The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space. Then, the ad exchange selects the highest bid and the winning advertiser.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Monetize More

APRIL 13, 2023

With header bidding, publishers are back in the driving seat with control to optimize their ad stacks a lot better than with traditional setups. Bid transparency is possible since publishers can sell ad space on an impression basis and see how much they were worth. You can sell your ad space on a per-impression basis easily.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What to Look for in a Video Ad Network? Namely, it supports interstitial and in-banner video ads. What is ad network vs. DSP?

Ad network 40

Ad network Video Ads Header Bidding CPM 40