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Deliveroo Dishes Out More Ad Space to Brands

Adweek

For some time, the food delivery startup has been allowing the restaurants and supermarkets it works with to purchase ad space.

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Oatly Offers Free Ad Space to Dairy Companies–On One Condition

Adweek

The conflict between the dairy industry and plant-based brands heated up this year when the Food and Drug Administration ruled that the latter could call themselves milk.

Ad Space 278
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Ad engagement improves when kids and parents watch together

Martech

The verticals that take up ad space on a channel of this kind are fairly predictable: Retail. Parents who watch these ads were evenly divided between those that prefer to shop online and those that prefer to shop in-person. Food and restaurants. Brands that do fit that environment might find these results interesting.

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Win Over World Cup Watchers with MediaMath

Media Math

While 77% of consumers plan to cut back on holiday spending this year, the World Cup happening in conjunction with big sales days like Black Friday and Cyber Monday means advertisers could see increased purchases in categories like food and drink, streaming subscriptions, TVs, football kits and merchandise and travel to Qatar.

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Here’s What You Missed at NewFronts — and What to Expect at Upfronts

MNTN

On top of this, Roku touted its new food competitions, “Special Delivery” and ”Celebrity Family Cook Off,” in addition to other fresh originals “Side Hustlers,” “Carpe DM with Juanpa,” and more. Samsung Ads got in on the action too, announcing that comedian Conan O’Brien will launch his first FAST channel on Samsung TV Plus.

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This Ad is Clearly Not Meant For Me…

MNTN

Year after year, we see the same mega companies purchasing ad space that would break the bank for many a brand. One thing that the Big Game makes pretty clear is that traditional TV isn’t necessarily an advertising channel “for all”. As Forbes reported , “Aside from the game itself, the commercials garner the most attention.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more. Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs. Nope, OTT marketing is entirely vertical agnostic and benefits many categories.