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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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How Publishers Can Make More Money With AdTech

Clearcode

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Inside OKO’s Demand Marketplace

Oko

When you go to a car lot, they let you look at the car: kick the tires, pop the hood, read up on the Blue Book value. If you’re looking at renting an apartment or buying a house, you get to look through galleries of photos, read up on the history of the property, take a look at the lease. Absolutely.

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Explain This to Me…Best of AdMonsters Decoder 2023

Ad Monsters

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads.

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Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Header Bidding Platform increases programmatic yield.

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Navigating the Challenges of Ad Serving in White Label Ad Exchanges

Smart-Hub

Besides, it is important to keep in mind that the modern AdTech industry offers an entire set of integration options, like header bidding, OpenRTB, and so on. Otherwise, if it is limited, for example, only to header bidding, you will have fewer opportunities to drive media trading income.

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Modern Programmatic Monetization Strategies

Adtelligent

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.