Ad Monsters

DECEMBER 21, 2023

How Can Publishers Boost Their Ad Revenue with Header Bidding? Programmatic advertising, particularly Header Bidding has revolutionized ad buying and selling, boosting efficiency for publishers and advertisers. What is vCPM, and How Does It Relate to Viewability?

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Header Bidding Viewability Impressions CPM 59

Monetize More

MARCH 10, 2023

Monitor Ad Performance: Publishers should regularly monitor their ad performance and adjust their strategies accordingly. By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action.

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Header Bidding CPM Ad Inventory Click Through Rate 73

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Currencies : Real-time currency conversions.

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Header Bidding A/B Testing Viewability Ad network 52

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

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Header Bidding Viewability Ad network CPM 52

Monetize More

OCTOBER 13, 2022

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. through Prebid.

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Header Bidding Ad Inventory Impressions Cookies 52

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

OCTOBER 26, 2023

Within content: Seamlessly integrate ads within your content, making them feel like a natural part of the user experience. Responsive design: Ensure your website and ad formats adapt to various devices and screen sizes for a consistent user experience. Viewability Viewability is all about ensuring your ads are seen by your audience.

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Video Ads Header Bidding Fill rate Click Through Rate 52

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Ad Stack Prep . When it comes to maximizing Q4 ad revenue, publishers can make the most of their ad stack by focusing on seasonal content and increasing competition with Header Bidding.

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Header Bidding Native Advertising Banner Video Ads 52

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

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Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

OCTOBER 8, 2024

Some ad formats and placements are bound to perform better than others. Typically, video ads are more engaging than images or text-based ads, while ATF placements grant higher viewability than BTF. Play around with your sites layout to find the optimal combo.

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Fill rate Header Bidding Ad Tech Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Brid.tv

APRIL 4, 2024

On the other hand, if a publisher has a blog-type website, employing native ads that seamlessly integrate with the text-based content or using outstream ad units that do not hinder the user’s experience is a great way to monetize a website. Boost ad viewability with a sticky, non-intrusive ad unit.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Brid.tv

MARCH 16, 2023

On the other hand, if a publisher has a blog-type website, employing native ads that seamlessly integrate with the text-based content or using outstream ad units that do not hinder the user’s experience is a great way to monetize a website. Monetize with outstream ad units for maximum ad viewability.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads. Ad Viewability Ads that aren’t viewed do not generate revenue.

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Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

NOVEMBER 22, 2023

Simply put, the ad refreshes only when the ad space is in view. Let’s explore the concept in detail, and as a bonus tip, I have explained the perfect tool you will need to enjoy the full potential of the ad refresh. What Is Ad Refresh? And the ads are refreshed when they are 75% in-view.

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Viewability Impressions Header Bidding Ad Inventory 40

Brid.tv

AUGUST 19, 2022

Monetize with outstream ad units for maximum ad viewability. Join a Reliable Video Ad Network (Or Several). Video ad networks are a point of contact between publishers who want to sell their ad inventory and advertisers who want to buy it. Explore Ad Analytics. Learn More.

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Video Ads Ad network Ad Server Ad Inventory 96

Brid.tv

JUNE 14, 2023

The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space. Monetize with outstream ad units for maximum ad viewability.

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Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance.

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Ad network Video Ads Header Bidding CPM 40

Smart-Hub

JANUARY 23, 2023

DV360); Hard to get good results without experience or a series of tests; You need to monitor the quality of traffic: measure viewability, fraud, and brand safety for the traffic you buy; There is not enough expertise and publicly available information on the market yet, so increasing efficiency can be difficult and time-consuming.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Brid.tv

JUNE 14, 2023

The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space. Monetize with outstream ad units for maximum ad viewability.

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Ad Exchange Ad Inventory Ad network Non-Profit 40

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. Publishers value metrics such as viewability since they aid in monitoring ad performance and audience numbers.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). Then, the Ad Manager renders the ad on your website. Ad inventory: You should select the ideal ad space of your inventory for preferred deals.

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CPM Header Bidding Ad Space Impressions 52