The Ad Tech Blog

APRIL 15, 2024

These platforms allow for real-time content updates, making it possible to serve ads that are relevant to the time of day, the audience present, or even current weather conditions. Prepare your campaign data CSV file with columns for campaign, budget, and impressions. # get( 'reports' )[ 0 ].get( get( 'data' ).get(

Advertising 130

Advertising ROI Impressions Audience 130

Martech

JANUARY 3, 2024

I recently spoke with a professional colleague who worked in the ad space for years. Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Non-viewable impressions. The ad is displayed, but it’s not in the right context and possibly not to the correct audience.

Advertising 123

Advertising Impressions Demand Side Platform Conversion 123

Ad Monsters

DECEMBER 2, 2024

For example, a broadcaster might offer ad spots during a high-profile NFL game but require advertisers to also purchase spots during reruns or reality TV shows. This approach ensures high revenue for the premium content but the fundamental question of the actual market value for an individual impression remains unanswered.

Machine Learning 84

Machine Learning Marketing Impressions CPM 84

Ad Monsters

JULY 30, 2024

This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying. while still winning the spot and potentially saving the advertiser 25% on that impression. But, with bid shading, the algorithm suggests $7.50

Header Bidding 92

Header Bidding Impressions Ad Inventory Fill rate 92

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them.

Ad Space 123

Ad Space Ad Exchange Ad Tech Impressions 123

illumin

SEPTEMBER 19, 2024

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

MNTN

AUGUST 25, 2022

Many B2B advertisers are doing just the opposite, ready to hunker down through the holidays and reemerge when their zealous B2C counterparts have had their fill of impressions. Not to mention, during such a high-demand season, many expect higher CPMs as they compete with their B2C counterparts for ad space.

Ad Space 98

Ad Space Impressions Audience Advertising 98

MNTN

AUGUST 25, 2022

Many B2B advertisers are doing just the opposite, ready to hunker down through the holidays and reemerge when their zealous B2C counterparts have had their fill of impressions. Not to mention, during such a high-demand season, many expect higher CPMs as they compete with their B2C counterparts for ad space.

Ad Space 98

Ad Space Impressions Audience Advertising 98

Clearcode

JULY 13, 2023

It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs). SSPs and ad exchanges collaborate with each other in ad inventory buying and selling transactions. Examples of SSPs and Ad Exchanges that Clearcode has Built What Is a Supply-Side Platform (SSP)?

Ad Exchange 88

Ad Exchange Header Bidding Ad Space Ad Inventory 88

Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). DSPs allow media buyers (i.e.

Demand Side Platform 90

Demand Side Platform Impressions Ad Exchange Ad Space 90

Brid.tv

APRIL 3, 2023

Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. or more per thousand impressions can purchase that ad space.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Digital Remedy

MAY 31, 2022

The main drawback of PSA holdouts is that someone has to pay for that PSA ad to be served. Impressions don’t come free, and in order to run this analysis, impressions must actually be purchased to run PSA ads on, so a substantial portion of the advertising budget is going toward actively NOT advertising!

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis.

Header Bidding 89

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 89

MNTN

DECEMBER 15, 2022

Perhaps the most popular ad exchange, many advertisers saw the impact of over-relying on just one performance channel, especially during this essential time. While Google rushed to sort out their tech difficulties, a new source for impressions debuted as Disney+ officially unveiled their ad-supported tier.

Impressions 98

Impressions Ad Exchange Ad Inventory Ad Space 98

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

Ad Monsters

SEPTEMBER 5, 2024

So, you need to factor in the duration of the video ad slot and calculate how much you can earn from it. RPS is a metric that defines revenue per 1000 ad impressions: RPS= CPM/Ad duration While RPS will suggest the most optimal way to structure ad slots, it won’t factor in customer acquisition costs and accompanying expenses.

CPM 83

CPM Impressions CPA Affiliates 83

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

YieldBird

NOVEMBER 10, 2023

Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day. Don’t let outdated and underperforming ad units clutter your website.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. The ad exchange then auctions off this ad impression to DSPs.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

illumin

JANUARY 16, 2024

In Meta’s Q2 2023 earnings call , the company declared it had sold 34% more impressions than in 2022; the company is going to continue to have ample supply in the new year. Since starting to sell ad space on previously under-monetized platforms, like Instagram’s search results and Reels, Meta’s had a huge uptick in impressions.

Advertising 104

Advertising Retail Impressions Ad Space 104

illumin

DECEMBER 9, 2024

A retail media network is a digital channel (including websites, apps, or in-store digital signage) operated by a specific retailer that provides space for third-party brands to advertise. Most of the time, it is a digital retail store with the ability to sell ad space to third-party brands.

Retail 52

Retail Media Advertising Viewability 52

MNTN

MARCH 18, 2024

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend. What Is Real-Time Bidding?

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Monetize More

MARCH 27, 2023

Choosing the best ad sizes for your website can be daunting, but it is crucial for generating revenue and optimizing user experience. There are several factors to consider when selecting ad sizes, including your website layout and audience demographics. Its compact size makes it an ideal choice for websites with limited ad space.

A/B Testing 97

A/B Testing Banner Ad Space Pop-Up 97

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Martech Series

DECEMBER 28, 2022

For a specific niche with a small target audience, such ads are usually not recommended. If you want to use native ads for your business, native advertising platforms can help. These platforms arrange publisher pipelines and work with companies looking for ad space. Some of the popular tools to create native ads are: 1.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

illumin

NOVEMBER 26, 2024

A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place. The goal of a DSP is to automate and optimize the buying process, using data to deliver more targeted ads to users at scale.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. Demand-side platforms.

First-Party Cookies 125

First-Party Cookies Cookies Impressions Ad Exchange 125

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Ad exchanges and SSPs notify the DSP about available impressions.

Demand Side Platform 112

Demand Side Platform Ad Exchange Impressions Ad Targeting 112

illumin

NOVEMBER 26, 2024

A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place. The goal of a DSP is to automate and optimize the buying process, using data to deliver more targeted ads to users at scale.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

Digiday

JUNE 6, 2022

It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. For now, Vox’s SSP only sells the specific Athena ad format to marketers who bid specifically from The Trade Desk. As ever in ad tech, the devil is in the detail.

Media 84

Media Demand Side Platform Ad Tech Impressions 84

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

MAY 2, 2023

Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. As ad targeting technology evolved, so did the way advertisers purchased ad space.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Martech

JUNE 13, 2024

Without exporting impression data, marketers cannot control frequency across platforms, risking oversaturation, ad fatigue and wasted spend. The advanced targeting and analytics capabilities come at a premium and the high competition for ad space can drive up costs.

Marketing 125

Marketing Machine Learning Ad Server Video Ads 125

MNTN

MARCH 14, 2024

The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces. Access by DSPs : Advertisers access the ad inventory available on the ad exchange through demand-side platforms (DSPs). All impressions are also non-skippable.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

Monetize More

MARCH 6, 2023

Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers.

Ad Server 98

Ad Server Click Through Rate Ad Space Ad Exchange 98

InMobi

FEBRUARY 3, 2016

With millions of publisher sites now in the fray, focus has shifted from buying ad space on a specific publisher’s property to buying ad space for the desired audience segment. It automates the process of buying impressions with little manual intervention - no bulk buys or commitments of IOs needed.

Impressions 52

Impressions Ad Space Banner Fashion 52

MNTN

FEBRUARY 14, 2024

B2B programmatic advertising is a technology-driven method of buying and selling digital ad spaces automatically, targeting specific business audiences based on defined criteria such as industry, job function, or company size, to drive more precise and effective business-to-business marketing campaigns.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52