The Future of Advertising – The biggest changes coming to online marketing in 2022NEW
NewProgrammatic
FEBRUARY 24, 2022
In 2019, WSJ reported that “publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t.” . Advertising and seamless experience can go hand in hand. On the other hand, research and case studies were the most trusted forms of advertising. User experience comes first.
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