The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion.

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Ad Monsters

SEPTEMBER 5, 2024

So, you need to factor in the duration of the video ad slot and calculate how much you can earn from it. RPS is a metric that defines revenue per 1000 ad impressions: RPS= CPM/Ad duration While RPS will suggest the most optimal way to structure ad slots, it won’t factor in customer acquisition costs and accompanying expenses.

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MNTN

MARCH 18, 2024

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend. What Is Real-Time Bidding?

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MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

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MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

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MNTN

SEPTEMBER 30, 2024

It’s a prime opportunity to make an impression. In-Depth Analytics and Reporting Netflix provides comprehensive analytics and reporting tools to track the performance of your ads. You can monitor various marketing metrics , such as impressions, click-through rates, and viewer engagement.

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MNTN

SEPTEMBER 30, 2024

It’s a prime opportunity to make an impression. In-Depth Analytics and Reporting Netflix provides comprehensive analytics and reporting tools to track the performance of your ads. You can monitor various marketing metrics , such as impressions, click-through rates, and viewer engagement.

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MNTN

MARCH 19, 2024

The DSP will work to find available impressions that fit within all of these criteria. Rather than needing to work with each advertiser individually to share what inventory is still available, publishers can essentially add their available impressions to a marketplace to allow access to anyone looking to advertise.

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Brid.tv

SEPTEMBER 25, 2024

CPM (cost-per-mille) measures the price advertisers and brands pay or bid for every 1,000 ad impressions. This helps advertisers budget their ad spending more effectively, as well as helps them decide on placements and ad formats when working with publisher networks. Ad Format — Different formats have different CPM rates.

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Martech

JANUARY 3, 2024

Marketers can test various styles of ads and get quick results. It’s “data-driven marketing” — unless the numbers are mostly B.S., I recently spoke with a professional colleague who worked in the ad space for years. Non-viewable impressions. The ad is on the wrong site.

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MNTN

AUGUST 30, 2024

It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. website owners) to offer ad slots on multiple exchanges at the same time.

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MNTN

AUGUST 30, 2024

It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. website owners) to offer ad slots on multiple exchanges at the same time.

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The Ad Tech Blog

APRIL 15, 2024

These platforms allow for real-time content updates, making it possible to serve ads that are relevant to the time of day, the audience present, or even current weather conditions. Prepare your campaign data CSV file with columns for campaign, budget, and impressions. # get( 'reports' )[ 0 ].get( get( 'data' ).get(

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MNTN

MARCH 14, 2024

The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces. Access by DSPs : Advertisers access the ad inventory available on the ad exchange through demand-side platforms (DSPs). Learn More: DSP, SSP, and Ad Exchange: What’s the Difference ?

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MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is the Difference Between an SSP and a DSP?

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Ad Monsters

DECEMBER 21, 2023

Marketers faced significant updates affecting link tracking, reducing the ability to track user behaviors through shared URLs in messages, email, and Safari Private Mode. OCPA’s data minimization rules could pose challenges, particularly for marketers aiming to match customer IDs for CTV outreach.

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Automatad Inc.

NOVEMBER 23, 2023

Advertisers: Brands, services, and marketers are a few examples of advertisers. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. The list is below.

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MNTN

AUGUST 25, 2022

Many B2B advertisers are doing just the opposite, ready to hunker down through the holidays and reemerge when their zealous B2C counterparts have had their fill of impressions. Connected TV allows these businesses to generate a strong, auto-optimized ad performance, even during the most crowded ad season of the year.

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Clearcode

JULY 13, 2023

It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs). SSPs and ad exchanges collaborate with each other in ad inventory buying and selling transactions. Examples of SSPs and Ad Exchanges that Clearcode has Built What Is a Supply-Side Platform (SSP)?

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MNTN

AUGUST 25, 2022

Many B2B advertisers are doing just the opposite, ready to hunker down through the holidays and reemerge when their zealous B2C counterparts have had their fill of impressions. Connected TV allows these businesses to generate a strong, auto-optimized ad performance, even during the most crowded ad season of the year.

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MNTN

JULY 30, 2024

Every year, marketers spend billions on television media buying. Below is everything you need to know about TV ad buying, including the good and bad of the marketing medium, as well as an impressive alternative for you to consider. Each time a user is exposed to your ad during a time slot, it counts as a new impression.

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MNTN

JULY 30, 2024

Every year, marketers spend billions on television media buying. Below is everything you need to know about TV ad buying, including the good and bad of the marketing medium, as well as an impressive alternative for you to consider. Each time a user is exposed to your ad during a time slot, it counts as a new impression.

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MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Real-time bidding (RTB) allows website owners to sell ad slots in real-time auctions. The ad exchange will hold an auction, and the highest bid wins. How Does RTB Work?

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MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Real-time bidding (RTB) allows website owners to sell ad slots in real-time auctions. The ad exchange will hold an auction, and the highest bid wins. How Does RTB Work?

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Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Real-time bidding (RTB) allows website owners to sell ad slots in real-time auctions. The ad exchange will hold an auction, and the highest bid wins. How Does RTB Work?

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Header Bidding Ad Exchange Impressions Ad Server 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. The advertiser who wins the auction will have their ad displayed on the website.

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Ad Monsters

MAY 27, 2024

Modern technologies, such as programmatic buying, may come to the rescue, allowing small and medium enterprises to advertise cost-efficiently and reach their marketing goals faster. The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. and decides on a budget.

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Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them.

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Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP? billion in 2022 and is projected to reach $92.12

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Digital Remedy

MAY 31, 2022

In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads.

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illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. Perhaps 2024 has some surprises in store for Threads users and marketers alike.

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis.

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Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). DSPs allow media buyers (i.e.

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MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% This relatively meteoric pace makes CTV the fastest-growing paid marketing channel in the United States. Today, there are dozens of streaming services that offer advertising slots that marketers can take advantage of.

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MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% This relatively meteoric pace makes CTV the fastest-growing paid marketing channel in the United States. Today, there are dozens of streaming services that offer advertising slots that marketers can take advantage of.

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VideoWeek

JUNE 17, 2024

By using innovative AI-powered feed descriptions, our testing in Matalan’s men’s suiting category has already achieved an impressive 16 percent increase in impressions per pound spent compared to traditional, manually entered feed descriptions.

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