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The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

VideoWeek

FAST continues to outpace industry predictions, SaaS specialist Amagi found this week, revealing that ad impressions increased by 99.97 The report added that CTV coverage in Western Europe is gaining on the US, at 70 percent and 80 percent respectively. Vice Begins Selling Ads on Twitch. Read more on VideoWeek.

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Best Guide to Display Lumascape [2023]

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Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick. These companies are basically the programmatic variants of ad agencies with a twist. The most important thing about them is that they are not just selling ads but also data. Through Supply-side platforms, publishers easily manage their ad space and serve ads.