Clearcode
FEBRUARY 15, 2022
Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. In 2017, Wideorbit conducted an online survey (n=77) among digital advertising operations, sales, and information technology professionals. The Future of Order Management System.
Lemonads
MAY 16, 2021
What Is a Walled Garden in Ad Tech? In ad tech, a walled garden is an ecosystem in which a provider doesn’t share information, technology, or other data with other third parties. For this reason, publishers need to understand how walled gardens work, their benefits, and the elements that might set them back.
Adtelligent
JUNE 9, 2021
By implementing it, any website can sell advertising space through an open auction. The one offering the best price will get this ad space. Supply Side Platform (SSP) can totally replace the ad management on the website and app.
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