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Customer requests, campaign creation and management, billing reconciliation — when it comes to selling adspace, all these elements matter. In 2017, Wideorbit conducted an online survey (n=77) among digital advertising operations, sales, and informationtechnology professionals. The Future of Order Management System.
What Is a Walled Garden in Ad Tech? In ad tech, a walled garden is an ecosystem in which a provider doesn’t share information, technology, or other data with other third parties. For this reason, publishers need to understand how walled gardens work, their benefits, and the elements that might set them back.
By implementing it, any website can sell advertising space through an open auction. The one offering the best price will get this adspace. Supply Side Platform (SSP) can totally replace the ad management on the website and app.
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