The Ad Tech Blog

APRIL 1, 2024

Google’s ad tech algorithms are at the heart of these advancements. The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

The Ad Tech Blog

APRIL 8, 2024

While both focus on reaching consumers digitally, martech covers a broader spectrum, including tools for creating, managing, and analyzing campaigns, whereas Ad Tech specifically targets the buying and selling of ad space. How is AI reshaping the future of MarTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Many advertisers are warming up to the idea and are utilizing AI and machine learning (ML) tools to fill the gap.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech

JUNE 13, 2024

Google’s suite of advertising tools, including Google Ads and Google Analytics, provides a robust framework for tracking performance and adjusting strategies in real-time. These platforms also offer machine learning capabilities to automate and optimize ad placements to maximize return on investment (ROI).

Marketing 122

Marketing Machine Learning Ad Server Video Ads 122

Martech

JANUARY 11, 2024

With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. “In today’s noisy online world, email stands out as the key to capturing both intention and attention,” said Jon Beck, CRO of marketing technology platform LiveIntent.

Marketing 130

Marketing Cookies Machine Learning MarTech 130

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech

JULY 16, 2021

The tool uses deep learning rather than standard machine learning — a technique that employs non-linear layering of algorithms to discover pattern recognition across large data sets. But surely, no one wants Google to stop auctioning off ad space or ranking results. “If

Machine Learning 123

Machine Learning MarTech eCommerce Ad Inventory 123

Clearcode

SEPTEMBER 20, 2023

The most common way DSPs buy available ad space on websites and apps is via real-time bidding (RTB). The RTB process is a live auction whereby DSPs bid on impressions offered by ad exchanges and supply-side platforms (SSPs). Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly. An example of a popular AI platform is Google Cloud AI Platform.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

SODP

MAY 30, 2023

An ad exchange is an online marketplace where advertisers buy digital ad inventory from publishers, often through real-time bidding (RTB) auctions. An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream. Who Buys from Ad Exchanges?

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? Learn more about the critical features of DSPs in our previous blog post: The Anatomy Of a Demand-Side Platform (DSP). The inventory can be purchased in real time through a single-user interface.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Machine Learning 108

Single Grain

MAY 30, 2023

Responsive display ads (RDA) are graphic advertisement formats that automatically adjust their appearance and ad size to fit into the provided space. These are built to reach the available ad space of different combinations on the Google display network. Related Content: What Are Google Discovery Ads?

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

InMobi

JUNE 8, 2018

The questions for everyone in the digital ad space then becomes, what can be done to combat ad fraud, and can it ever be stopped for good? Know Thy Enemy This famous idiom from Sun Tzu’s Art of War may be referring to military battles, but it’s just as apt in the battles against ad fraud.

Ad network 52

Ad network Machine Learning Ad Space ROI 52

Lemonads

AUGUST 7, 2021

What in the World Is Programmatic Ad Buying? In simple terms, programmatic advertising is a promotion mechanism that allows you to purchase digital ad space in real-time throughout the internet with the help of artificial intelligence (AI) and machine learning.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Here are a few future trends.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Single Grain

JULY 20, 2021

SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc).

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Adtelligent

MAY 12, 2024

According to the statistics below, it has been one of the most rapidly growing segments of modern advertising: Source: [link] This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. Users are agile and can use all devices to tailor an experience best suited for them.

Advertising 52

Advertising Cookies Ad Space Audience 52

Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Adtelligent

DECEMBER 29, 2020

This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms.

Advertising 52

Advertising Ad Space Audience Education 52

Single Grain

AUGUST 3, 2023

The bright colors on the ad and large font stand out, enticing new musicians to sign up for lessons: 3) Multichannel Programmatic Advertising While digital ad spending is increasing, advertisers must still be smart about their investments. This way, you can use programmatic ad spend to stay on budget while making your ROI.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Monetize More

JUNE 20, 2023

Chartboost SDK comes with an easy setup and gives control over ad space to developers. It comes with a wide range of ad formats, high eCPMs, and a transparent revenue share model making it the best-in-class gaming ad network. Media.Net Media.Net shows ads in gaming apps even when a user’s screen is in gaming mode.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

Chartboost SDK comes with an easy setup and gives control over ad space to developers. It comes with a wide range of ad formats, high eCPMs, and a transparent revenue share model making it the best-in-class gaming ad network. Media.Net shows ads in gaming apps even when a user’s screen is in gaming mode.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Brid.tv

FEBRUARY 22, 2024

Easy to Implement To get started with AVOD, all you need is some general knowledge of ad ops and a quality video ad network. They usually provide additional services such as targeting , ad delivery, and performance tracking. YOE makes sure that every one of your ad slots is sold at the best possible price.

Ad Ops 52

Ad Ops Video Ads Machine Learning Ad network 52

Smart-Hub

DECEMBER 22, 2023

Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

OCTOBER 25, 2022

Header Bidding starts an auction with Google Ad Manager where AdSense competes with other advertisers or bidders. In this case, ad inventory is filled through Dynamic Allocation than Google’s conventional ad space-filling algorithm ultimately reducing the possibilities of AdSense deductions.

Header Bidding 52

Header Bidding Impressions Ad Inventory Machine Learning 52

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

NOVEMBER 23, 2023

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Optimize ad placement using heatmap tools. Try AdSense auto ads.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Optimize ad placement using heatmap tools. Try AdSense auto ads.

Viewability 52

Viewability CPM Impressions Fill rate 52

Monetize More

JUNE 2, 2022

Since this is an automated media buying process, they rely on AI or machine learning algorithms. Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. Advertisers want to buy ad space from one source for the ideal price.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Brid.tv

OCTOBER 8, 2024

TargetVideos dynamic price floor optimizer uses machine learning to figure out the best price floors for your inventory. Manage Ad Blockers The cat-and-mouse game between ad blockers and ad tech has been going on pretty much since the inception of digital advertising. Find out how to optimize your price floors.

Fill rate 52

Fill rate Header Bidding Ad Tech Impressions 52

Monetize More

MAY 23, 2023

This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. However, selecting the right monetization model can be a daunting task.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Automatad Inc.

DECEMBER 18, 2023

The best monetization partner will ensure that your ad layouts, formats, and placements are tailored to your users’ needs. Many advanced partners like Automatad use machine learning and data to optimize your user’s ad experience. Lack of interactions may suggest the use of ad blockers.

Non-Profit 52

Non-Profit Machine Learning Ad Server Impressions 52