illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech.

First-Party Cookies 131

First-Party Cookies Cookies Impressions Ad Exchange 131

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? The primary function of a DSP is to purchase ad inventory. If the DSP wins the bid, the ad is served to the user’s device in real time. How Can You Design and Build a DSP?

Demand Side Platform 112

Demand Side Platform Ad Exchange Impressions Ad Targeting 112

SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. As the stakes keep rising, a working knowledge of ad exchange platforms is essential for any professional or entrepreneur whose business involves online marketing in some form. Here is how the process works: 1.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

InMobi

JUNE 8, 2018

The questions for everyone in the digital ad space then becomes, what can be done to combat ad fraud, and can it ever be stopped for good? Know Thy Enemy This famous idiom from Sun Tzu’s Art of War may be referring to military battles, but it’s just as apt in the battles against ad fraud.

Ad network 52

Ad network Machine Learning Ad Space ROI 52

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Automatad Inc.

MARCH 20, 2024

Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI. Optimize ad placement using heatmap tools.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI. Optimize ad placement using heatmap tools.

Viewability 52

Viewability CPM Impressions Fill rate 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Here are a few future trends.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Adtelligent

MAY 12, 2024

According to the statistics below, it has been one of the most rapidly growing segments of modern advertising: Source: [link] This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. Users are agile and can use all devices to tailor an experience best suited for them.

Advertising 52

Advertising Cookies Ad Space Audience 52

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Smart-Hub

DECEMBER 22, 2023

Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Adtelligent

DECEMBER 29, 2020

This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms.

Advertising 52

Advertising Ad Space Audience Education 52

Monetize More

JUNE 20, 2023

InMobi InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. It’s the go-to ad network for app publishers and accurately targets your audience range for creating a series of HD mobile ads based on user interests. It primarily displays video, banner, and interstitial ads.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. It’s the go-to ad network for app publishers and accurately targets your audience range for creating a series of HD mobile ads based on user interests. It primarily displays video, banner, and interstitial ads.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Single Grain

AUGUST 3, 2023

The bright colors on the ad and large font stand out, enticing new musicians to sign up for lessons: 3) Multichannel Programmatic Advertising While digital ad spending is increasing, advertisers must still be smart about their investments. This way, you can use programmatic ad spend to stay on budget while making your ROI.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

illumin

OCTOBER 20, 2023

By understanding the context of their website’s content, publishers can offer advertisers relevant ad placements that align with the users’ interests and intentions. This increases the value of the ad space, attracting advertisers that are willing to pay a premium for targeted placements.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. How programmatic advertising works.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

JANUARY 15, 2024

Personalization at scale: Another advantage of programmatic video ads is that they can be personalized to massive scale and different audience groups. By utilizing AI and machine learning, programmatic platforms like SpotX and TubeMogul create highly targeted ads that resonate with individual’s interests and reach a wider audience.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

illumin

JULY 5, 2024

That means making machines that can do intellectual tasks that humans can do such as reading and understanding text, understanding language, sensing external environments, etc. AI lets machines learn by detecting patterns in data and making predictions from those patterns.

Machine Learning 92

Machine Learning Advertising Demand Side Platform Pharmaceuticals 92