illumin

NOVEMBER 7, 2024

However, they are also pushing the narrative that these ads can deliver performance metrics and have even hinted that marketers should consider reallocating budgets from other performance channels. Until now, TikTok has had a different way of doing search ads. Instead, TikTok’s algorithms did the heavy lifting.

Search Advertising 106

Search Advertising Ad Space Conversion Ad Tech 106

AdExchanger

OCTOBER 21, 2024

Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers.

Ad Inventory 116

Ad Inventory Ad Space Marketing Video Ads 116

illumin

SEPTEMBER 19, 2024

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Digiday

FEBRUARY 6, 2025

As the Super Bowl approaches, broadcaster Fox is dividing up its Big-Game ad space into increasingly smaller parcels of airtime. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Advertising 80

Advertising Ad Space Media Marketing 80

Martech

MARCH 13, 2025

Typeface released a Marketing AI Platform featuring Brand Hub, Arc Agents, and Spaces. Arc Agents handle workflows across channels, creating and refining content such as images, documents, and ads. Marey aims to control film and media production precisely, offering advanced capabilities tailored to professional creators.

MarTech 93

MarTech Click Through Rate Machine Learning Banner 93

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Marketing 128

Marketing Cookies Machine Learning MarTech 128

Digiday

JULY 28, 2024

Interested in sharing your perspectives on the media and marketing industries? Made-for-advertising sites are a touchy subject on both the marketer and publisher sides of the coin. But their proliferation in the digital ad space is undeniable. Join the Digiday research panel.

Ad Space 92

Ad Space Marketing Media Advertising 92

MNTN

JANUARY 15, 2025

Our guide on CTV ad specs covers this in detail. Marketing and Testing : Costs for focus groups, test screenings, and promotional materials. Media Buying Rates : Higher rates for purchasing ad space on national networks. Local TV Ad Costs Local TV advertising is generally more cost-effective.

Audience 98

Audience Ad Space Advertising Retargeting 98

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Oddly, only half saw the technology helping to create customer-facing content, which seems to be the most popular use by marketers.

MarTech 66

MarTech Ad Inventory Ad Space Conversion 66

Martech

JUNE 13, 2024

The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Reliance on these platforms can offer marketers significant advantages and limitations. They offer sophisticated tools that enable marketers to create, manage and optimize campaigns more efficiently.

Marketing 119

Marketing Machine Learning Ad Server Video Ads 119

Martech Series

DECEMBER 28, 2022

Native ads are those that you see at the bottom or those that show as part of a news page or webpage. Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. That said, native ads are not suitable for all types of products and services.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

Martech

SEPTEMBER 30, 2024

Potential gap : The DOJ might argue that while there is no explicit “duty to deal” under current law, Google’s dominance in the digital ad space effectively forces advertisers and publishers to rely on its tools. Dig deeper: Google adtech antitrust trial: Everything you need to know 2.

Ad Tech 71

Ad Tech Display Advertising eCommerce Ad Space 71

Digital Remedy

DECEMBER 20, 2022

The ongoing digitization trend and the rise in spending to improve workflow and productivity of employees is expected to fuel the market growth in the coming years. The increasing investments into the flourishing advertising industry are further expected to influence the market demand. Ad Spend Forecast. on CTV advertising.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Smarty Ads

SEPTEMBER 6, 2023

In the quest to maximize the outcomes of marketing campaigns, businesses focus on various criteria and may overlook. Taking advertising campaigns to the next level and reaping returns on investments sounds thrilling, but at the same time, it may not be a piece of cake when it comes to implementation.

Ad Space 59

Ad Space Marketing Advertising 59

illumin

NOVEMBER 26, 2024

DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

MNTN

FEBRUARY 12, 2025

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

illumin

NOVEMBER 26, 2024

DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

Martech Series

JUNE 23, 2022

Since its introduction in 1939, television has been a prominent advertising tool for marketers, and it’s one of the best ways to reach out to customers. TV advertising can be critical for big brands, and in recent years B2B businesses have also been venturing into this ad space. Advantages Of TV Advertising.

Advertising 99

Advertising Media Marketing Audience 99

Ad Monsters

NOVEMBER 10, 2024

Flooring with Finesse: Don’t Let Low Bids Undercut Your Value Smart flooring strategies are becoming increasingly essential as publishers strive to maximize yield in a fluctuating market. Building the Next Generation of Ad Inventory Digital Out-of-Home (DOOH) and open-source tools are unlocking new revenue channels for publishers.

Ad Space 52

Ad Space Cookies Ad Inventory Audience 52

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Basis

JULY 14, 2022

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Here’s what to read from the week of 7/8/22 – 7/14/22 to stay ahead of the curve: Netflix Chooses Microsoft as Partner for Lower-Priced Service With Ads [:03]. Welcome to Scout! Antitrust Lawsuit [:05].

Marketing 96

Marketing Ad Space Communications Advertising 96

MNTN

JANUARY 22, 2025

Heres how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. Some marketers claim that brands have no relationship with creators or the material that ads are placed on in programmatic advertising.

Advertising 105

Advertising Ad Space Audience Ad Tech 105

Digiday

JULY 2, 2024

The DSP proposed the measure to resolve a disagreement over Yahoo’s representation of its video ad space – pending further negotiations. Hence, on June 17, Yahoo’s access to The Trade Desk’s buyer demand for video inventory on the open market was initially throttled.

Demand Side Platform 98

Demand Side Platform Ad Space Video Ads Media 98

illumin

JULY 11, 2024

Predictive AI gives marketers the ability to boost performance, mitigate risk, and optimize processes. Marketers spend countless cycles researching and tracking consumer behavior to plan their next campaign. Predictive AI cuts this time down and gives them time back in their day for other crucial marketing activities.

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. For example, Google Ad Manager is used by 90% of large publishers, and in the third quarter of 2018 it served 75% of all online display ad impressions.

Ad Space 117

Ad Space Ad Exchange Ad Tech Impressions 117

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

Ad Space 129

Ad Space Audience MarTech Advertising 129

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Digiday

DECEMBER 3, 2023

Here’s a twist: Advertising on X might be lucrative for a certain type of marketer, provided they can overlook the deluge of hate speech, misinformation and violent content rampant on the platform. It’s a bargain bin for ad space at the cost of compromising principles. Continue reading this article on digiday.com.

Advertising 97

Advertising Ad Inventory Ad Space Marketing 97

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. Meta can and should be a part of a marketer’s programmatic approach. On Facebook specifically, programmatic ads are popular among programmatic advertisers.

Demand Side Platform 106

Demand Side Platform Ad Space Communications Display Advertising 106

Martech

APRIL 4, 2022

Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Read next: What is marketing work management? Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

Non-Profit 98

Non-Profit Shipping Ad Space MarTech 98

Digiday

JULY 26, 2022

Matthew Tilley, executive director, marketing, Vericast. Inflation isn’t just making goods and services more expensive; it’s also pushing up the cost of reaching the market. Everything it takes to get a message out — paper, postage, transportation and ad space — has become more expensive in 2022.

Marketing 75

Marketing Display Advertising Audience Ad Space 75

Digiday

SEPTEMBER 13, 2022

Even as conversations around the economic downturn ramp up, marketers say they’ll continue to invest in out-of-home advertising, which has spent the last year on the rebound amid the pandemic. “A A lot of the testing of new opportunities may get curbed a bit,” said Michelle Chong, group director of planning at Fitzco ad agency.

Marketing 69

Marketing Advertising Retargeting Fashion 69

The Ad Tech Blog

APRIL 8, 2024

While both focus on reaching consumers digitally, martech covers a broader spectrum, including tools for creating, managing, and analyzing campaigns, whereas Ad Tech specifically targets the buying and selling of ad space. Why is it essential for marketers to integrate AI into their MarTech Stack?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Martech Series

AUGUST 11, 2022

This milestone illustrates the ongoing and increasing need for fast funding in the digital ad space. For digital media buyers and sellers, OAREX solves one of their biggest problems–the long wait time to receive digital ad payments. Marketing Technology News: MarTech Interview With Emmanuel Cohen, Head of Marketing at Walnut.

Ad Space 89

Ad Space MarTech Media Marketing 89

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Martech

NOVEMBER 1, 2022

billion, and places the 2022 global games market at $196.8 It’s worth considering not only the amount of interest in advertising on games, but also the playbook for successful ad experiences indicated by the gamers themselves. For marketers just getting into the gaming ad space, note the negative response gamers have to audio ads.

Banner 123

Banner Ad Space Audience MarTech 123