VideoWeek

OCTOBER 11, 2024

[link] Channel 4 Reports Steep Downturn in Ad Revenues in 2023 Report UK broadcaster Channel 4 released its annual report for 2023 this week, reporting total revenues for the year of £1.02 PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Basis

AUGUST 30, 2023

Google Ads launches several new features ahead of holiday season [:03] Many of Google’s new marketing features are aimed at driving efficiency at a time when maximizing learnings to improve campaign effectiveness is top of mind, especially for retailers. We’re sorry, but you’ve been replaced with a letter.

Video Ads 96

Video Ads Retail eCommerce Ad Space 96

illumin

DECEMBER 1, 2023

Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Disney is one network that is already ahead of the curve here.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Digiday

SEPTEMBER 13, 2022

Even as conversations around the economic downturn ramp up, marketers say they’ll continue to invest in out-of-home advertising, which has spent the last year on the rebound amid the pandemic. “A A lot of the testing of new opportunities may get curbed a bit,” said Michelle Chong, group director of planning at Fitzco ad agency.

Marketing 69

Marketing Advertising Retargeting Fashion 69

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. This real estate needs an advertisement to be monetized. Marketplace.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Single Grain

MAY 24, 2023

In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy. If you’re just starting off with digital marketing, it’s very important to realize the approximate usage of social media. YouTube still reigns supreme as the primary ad space for video ads.

Media 98

Media Advertising Video Ads Brand Awareness 98

Playwire

APRIL 20, 2023

There are a number of excellent video ad monetization platforms across the ad tech industry, each of which provides unique benefits as well as limitations.

Advertising 52

Advertising Ad Space Ad Tech Video Ads 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Specifically, he said the company wants to build a “futures market” for CTV inventory. percent annual growth. million views.

Video Ads 52

Video Ads Impressions Viewability Media 52

Martech Series

SEPTEMBER 19, 2022

Partnership Combines National Reach of Adsta’s Network of 50 million+ Grocery Shoppers with InMobi’s High-Impact Video Experiences to Help Improve Product Discovery Experiences. Marketing Technology News: Memsource Welcomes Technology and SaaS Industry Executive Jason Hemingway as VP Global Marketing.

Retail 88

Retail Media Electronics eCommerce 88

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

Ad network 52

Ad network Mobile Ads Banner Non-Profit 52

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Ad Monsters

SEPTEMBER 5, 2024

Steps to Create Ad Monetization Strategy Set Metrics That Matter In CTV/FAST advertising, you will focus on the revenue generated from your ad pod — a commercial break of a specific length. So, you need to factor in the duration of the video ad slot and calculate how much you can earn from it.

CPM 105

CPM Impressions CPA Affiliates 105

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Focuses on increasing user lifetime value.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

MNTN

MARCH 6, 2025

ad spend on streaming TV is projected to surpass $30 billion, solidifying OTT as a must-have in any performance-driven marketing strategy. OTT (over-the-top) advertising is the delivery of video ads through internet-based streaming platforms, sidestepping traditional cable or satellite services. By 2025, U.S.

Advertising 52

Advertising Audience Impressions Retargeting 52

Brid.tv

SEPTEMBER 25, 2024

It’s much easier to calculate than any other KPI and gives you straightforward benchmarks to optimize your ad spend as you scale. is the market standard — CPM is a widely used pricing model in the industry, especially for video ads. Ad Format — Different formats have different CPM rates. How to Calculate CPM?

CPM 52

CPM CPC Advertising CPA 52

NewProgrammatic

FEBRUARY 24, 2022

But there came a shift in digital marketing when browsers started introducing more user-oriented privacy settings. Here is what digital marketers can expect from 2022 and the following years. Losing granular data has pushed many marketers to look for other options. In 2022, we are facing a cookieless future of advertising.

Advertising 52

Advertising Marketing Cookies Video Ads 52

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP? billion in 2022 and is projected to reach $92.12

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

MAY 27, 2024

Modern technologies, such as programmatic buying, may come to the rescue, allowing small and medium enterprises to advertise cost-efficiently and reach their marketing goals faster. The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Ad Beat

DECEMBER 10, 2019

Given that search accounts for only 21 percent of active users’ time on the internet, it comes as no surprise that businesses everywhere are using video advertising as an avenue to connect with their target audience. However, creating an engaging, conversion-friendly video campaign is not everyone’s cup of tea.

Video Ads 52

Video Ads Advertising Entertainment Audience 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? The app sends the request to the publisher’s network or ad exchange. Native Ads. Marketplace 2. Australia $11 $6.5

Advertising 75

Advertising CPM Mobile Ads CPC 75

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

MNTN

SEPTEMBER 30, 2024

In-Depth Analytics and Reporting Netflix provides comprehensive analytics and reporting tools to track the performance of your ads. You can monitor various marketing metrics , such as impressions, click-through rates, and viewer engagement. It’s a prime opportunity to make an impression. CPM is the cost to reach 1,000 people.)

Advertising 52

Advertising Marketing CPM Audience 52

MNTN

SEPTEMBER 30, 2024

In-Depth Analytics and Reporting Netflix provides comprehensive analytics and reporting tools to track the performance of your ads. You can monitor various marketing metrics , such as impressions, click-through rates, and viewer engagement. It’s a prime opportunity to make an impression. CPM is the cost to reach 1,000 people.)

Advertising 52

Advertising Marketing CPM Audience 52

Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Brid.tv

SEPTEMBER 12, 2022

If there was ever a right time for publishers to join the CTV advertising market, it is now. Instream Video Ads. Instream Video Ad on CTV. Instream video ads resemble traditional TV commercials and are one of the most popular video ad formats. Branded Canvas Ads. Learn More.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. Multichannel engagement B2B programmatic marketing isn’t confined to a single digital channel.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Adtelligent

MAY 12, 2024

Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. AI can also allow marketers to create buyer personas similar to a brand’s ideal customer as the customers themselves.

Advertising 52

Advertising Cookies Ad Space Audience 52

InMobi

JUNE 23, 2020

Independent ad viewability verification is now integral to any mobile in-app campaign. Meetrics is one of the first measurement vendors to be certified by the Media Rating Council for the measurement of display and video ad viewable impressions. ” Trust and transparency are core to the foundation of InMobi Exchange.

Viewability 52

Viewability Ad Space Impressions Video Ads 52