Martech

MARCH 13, 2023

Several big martech-related companies — including Roku and Roblox — are breathing easier following news they won’t lose their deposits in the failed Silicon Valley Bank (SVB). Martech and related companies at risk. Here are the major martech-related companies with deposits in SVB. Get MarTech! million at other banks.

MarTech 98

MarTech Ad Space Marketing 98

Martech

SEPTEMBER 30, 2024

“Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with competitors, as there is no legal obligation for a company to do so under U.S. The post 7 weak spots in Google’s defense against DOJ antitrust claims appeared first on MarTech. antitrust laws. Processing.

Ad Tech 71

Ad Tech Display Advertising eCommerce Ad Space 71

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

Ad Space 129

Ad Space Audience MarTech Advertising 129

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. The suit claims Google ensured ads booked via its AdX system would win ad space auctions. Take the 2022 MarTech Replacement Survey today!

Ad Space 117

Ad Space Ad Exchange Ad Tech Impressions 117

Martech

MAY 16, 2022

Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads.

Retail 98

Retail Media Ad Inventory Ad Space 98

Martech Series

NOVEMBER 18, 2022

One can also implement very complex ad settings to precisely target specific groups of users and types of content. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. Flexible ad types. Monetize ad-block users. Test ad networks. Mobile ads. Selling Ad Space.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

Martech Series

AUGUST 11, 2022

This milestone illustrates the ongoing and increasing need for fast funding in the digital ad space. For digital media buyers and sellers, OAREX solves one of their biggest problems–the long wait time to receive digital ad payments. Marketing Technology News: MarTech Interview With Emmanuel Cohen, Head of Marketing at Walnut.

Ad Space 89

Ad Space MarTech Media Marketing 89

Martech

NOVEMBER 1, 2022

It’s worth considering not only the amount of interest in advertising on games, but also the playbook for successful ad experiences indicated by the gamers themselves. For marketers just getting into the gaming ad space, note the negative response gamers have to audio ads. Get MarTech! Mobile first. In your inbox.

Banner 123

Banner Ad Space Audience MarTech 123

Martech

APRIL 4, 2022

In addition to sharing its ad space in the race, Smartsheet is also lending the non-profit software and consulting services for its awareness initiatives. The post Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort appeared first on MarTech. And they’re using a hashtag–#ProjectX.

Non-Profit 98

Non-Profit Shipping Ad Space MarTech 98

Martech

FEBRUARY 3, 2022

In addition to the fine, the ADP ordered IAB Europe to change the current setup where consent is obtained by users in order to facilitate real-time bidding (RTB) on ad space for advertisers. In the statement, IAB Europe added: “We reject the finding that we are a data controller in the context of the TCF.

GDPR 101

GDPR Ad Space Communications MarTech 101

Martech

FEBRUARY 1, 2022

OneView enables buying and measurement of ad space on The Roku Channel and in Roku ad experiences. The post Roku’s OneView launches Nielsen’s Digital Ad Ratings for streaming advertisers appeared first on MarTech.

Advertising 98

Advertising Impressions Ad Space Audience 98

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Martech

JANUARY 11, 2024

With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech! We’d like to know how it’s been for you. In your inbox.

Marketing 128

Marketing Cookies Machine Learning MarTech 128

Martech

JULY 16, 2021

Real Story on MarTech: Big vendor stability? . Real Story Group’s founder, Tony Byrne, tends to think the vast majority of the reported 8,000 martech vendors will survive, but fears will persist about individual vendors’ viability. But surely, no one wants Google to stop auctioning off ad space or ranking results. “If

Machine Learning 121

Machine Learning MarTech eCommerce Ad Inventory 121

Martech Series

JUNE 7, 2022

Marketing Technology News: MarTech Interview with Ed Locher, Vice President of Marketing at HG Insights. The commercialization properties of the content you produced, the work you shared, how it disseminates, its value-added space, etc. That’s why we call it the SocialFi platform. will maximize your monetization through Social.

Ad Space 94

Ad Space MarTech Media Marketing 94

Martech

MARCH 14, 2022

Ad space is sold on those sites through real time digital auctions. In one instance, an ad meant to target a USA Today reader went to a reader of the Indianapolis star. In another case, ads meant for the daily Sarasota, Fl, Herald-Tribune ran on the website of a bi weekly newspaper for a village in New Mexico.

Advertising 101

Advertising Ad Exchange Ad Space MarTech 101

Martech

JUNE 13, 2024

Take our brief 2024 MarTech Replacement Survey Lack of transparency Walled gardens are often criticized for their lack of transparency. These platforms operate as black boxes, providing limited visibility into how ad algorithms work, how data is used and how ad performance is measured. appeared first on MarTech.

Marketing 119

Marketing Machine Learning Ad Server Video Ads 119

Clearcode

JULY 13, 2023

Examples of SSPs and Ad Exchanges that Clearcode has Built What Is a Supply-Side Platform (SSP)? A supply-side platform (SSP) is an advertising technology platform used by digital publishers to manage, sell, and optimize their advertising inventory (ad space). Used mainly by publishers to sell their ad inventory.

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Martech

JULY 20, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. BOX AD GOES HERE. MarTech Editorial Director Kim Davis described this challenge in a recent appearance on The Radcast podcast. Good morning, Marketers, and here’s a tip for you. Watch the clip here.

Electronics 109

Electronics MarTech Audience Ad Space 109

Martech Series

FEBRUARY 27, 2023

Hang My Ads has also partnered with app developers to monetize their ad spaces with the highest yield through their network of 4000+ direct agency and advertiser relationships. The post ClearPier Acquires Hang My Ads for $35M, Further Strengthening its Performance Mobile Offering appeared first on MarTech Series.

Mobile Ads 80

Mobile Ads ROI MarTech Ad Space 80

Martech Series

DECEMBER 28, 2022

For a specific niche with a small target audience, such ads are usually not recommended. If you want to use native ads for your business, native advertising platforms can help. These platforms arrange publisher pipelines and work with companies looking for ad space. Some of the popular tools to create native ads are: 1.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

Martech

JANUARY 3, 2024

I recently spoke with a professional colleague who worked in the ad space for years. Maybe all the metrics are misleading us more than they’re helping us, and perhaps it’s time for modern ad buyers to read some old books on advertising and get back to basics. which seems increasingly likely. In your inbox.

Advertising 125

Advertising Impressions Demand Side Platform Conversion 125

Martech Series

JUNE 23, 2022

TV advertising can be critical for big brands, and in recent years B2B businesses have also been venturing into this ad space. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow. The post TV Advertising in Today’s Marketing Media Mix appeared first on MarTech Series.

Advertising 99

Advertising Media Marketing Audience 99

Martech

FEBRUARY 16, 2023

“If we think about the more brand-focused campaigns, we will use the Facebook ad network which includes Instagram, but that isn’t ever our main source.” Buying ad space, running the ad and more are done automatically. Get MarTech! After segmentation, the biggest draw of programmatic advertising is automation.

Ad network 123

Ad network Brand Awareness Ad Space MarTech 123

Martech Series

SEPTEMBER 19, 2022

Because Adsta combines all their stores into a single ad buy, CPGs have the opportunity to reach shoppers through high-impact video without having to work with multiple points of contact to place ads. Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

Retail 88

Retail Media Electronics eCommerce 88

Martech Series

FEBRUARY 23, 2023

Leveraging InMobi’s deep ad tech expertise, InMobi Commerce provides a supply-side platform for retailers to offer premium ad space and connect brands with high-intent shoppers as they research, browse and shop online.

Retail 84

Retail eCommerce Electronics Brand Awareness 84

Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). DSPs allow media buyers (i.e.

Demand Side Platform 85

Demand Side Platform Impressions Ad Exchange Ad Space 85

Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. Click here to download! First-party cookies.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Clearcode

NOVEMBER 21, 2023

As a specialized software development company focused on AdTech and MarTech solutions, we bring to the table a dedicated team equipped with the necessary skills, insights, and experience. The only thing is which is common is the AdTech&MarTech, this is what we specialise in, what we do. That’s where Clearcode comes in.

MarTech 97

MarTech Conversion Retail Media 97

Martech Series

NOVEMBER 23, 2022

Fragmentation and friction are silent killers in the digital ad space, creating barriers to creativity and impact. This will offer a space where buyers and sellers can explore available ad formats, inventory and audiences, all under one roof, and that will significantly streamline the inventory buying process for advertisers.

Ad Inventory 85

Ad Inventory Advertising Ad Space MarTech 85

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. But here’s the thing: the DSP and the bidder are slightly different.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Clearcode

JULY 24, 2023

By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential. How Does a Supply-Side Platform (SSP) Work?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

SEPTEMBER 20, 2023

The most common way DSPs buy available ad space on websites and apps is via real-time bidding (RTB). The RTB process is a live auction whereby DSPs bid on impressions offered by ad exchanges and supply-side platforms (SSPs). This can lead to a higher return on ad spend (ROAS) for their clients.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Clearcode

SEPTEMBER 1, 2022

Demand-path optimization (DPO) is the process of evaluating and improving the way advertisers buy ad space from publishers. The most important benefits for publishers are increasing transparency in the media-supply chain and eliminating bad actors, e.g. ad fraudsters. Key Points. How Does Demand-Path Optimization Work?

Ad Server 92

Ad Server Ad Exchange Demand Side Platform Ad Space 92

Ad Monsters

MARCH 8, 2023

Along with elevating women internally and externally and ensuring equal pay, this is the type of provocation of thought that companies need to support to continue breaking down the barriers between men and women in martech, technology, and across the workplace in all industries.

Ad Tech 105

Ad Tech Ad Space MarTech Marketing 105

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

NOVEMBER 22, 2022

SingTel acquired Amobee, an AdTech company that helps advertisers purchase ad space across websites and mobile devices, in 2012 for $321 million. appeared first on Clearcode | Custom AdTech and MarTech Development. Why Did SingTel Sell Amobee? Without these experienced resources, telcos could end up with another failed venture.

Communications 94

Communications Ad Space Search Advertising Media 94