Martech

JANUARY 3, 2024

I recently spoke with a professional colleague who worked in the ad space for years. Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Non-viewable impressions. Dig deeper: 2024 Predictions: Advertising and digital media Get MarTech! In your inbox.

Advertising 124

Advertising Impressions Demand Side Platform Conversion 124

Clearcode

AUGUST 13, 2023

These are app developers and agencies who are responsible for designing mobile ads, coming up with a campaign strategy, and then launching the ad campaign. When it comes to mobile devices using a browser to display ads, they don’t require a software-development kit (SDK), as these ads are served in the same way as ads on websites.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Clearcode

MARCH 17, 2023

However, when the process of serving and delivering ads is done flawlessly, advertising within games provides contextual-relevant ads and effective messaging that actually add to the gaming audience’s entire experience. Displaying ad dimensions. Adjusting the ads to the changing virtual environment (e.g.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. Intentionally misrepresented ads.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120