illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. What is retail media?

Retail 52

Retail Media Advertising Viewability 52

illumin

SEPTEMBER 19, 2024

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Digiday

FEBRUARY 6, 2025

As the Super Bowl approaches, broadcaster Fox is dividing up its Big-Game ad space into increasingly smaller parcels of airtime. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Advertising 79

Advertising Ad Space Media Marketing 79

illumin

NOVEMBER 7, 2024

Here’s what you need to know about the social media platform’s initiative to boost search ads. Modern social media advertising will look a lot brighter as one of the social media giants is investing more in its search ads portfolio. TikTok launched its “Search Ads” campaign on September 24, 2024.

Search Advertising 105

Search Advertising Ad Space Conversion Ad Tech 105

Martech

MARCH 13, 2025

The AI Image Generator creates high-quality images from text, suitable for social media, blogs, presentations, and websites. The AI Ad Generator creates optimized ads for social media and e-commerce sites. transcosmos developed trans-AI Answer which uses AI to respond to customer inquiries on social media and via email.

MarTech 96

MarTech Click Through Rate Machine Learning Banner 96

Ad Monsters

DECEMBER 2, 2024

Faced with mounting pressure to drive profitability, media companies are continuing to roll out their ad supported offerings, but most are still trying to get the balance right. As the landscape evolves, profitability continues to be the North Star for broadcasters and media owners in the ongoing streaming war.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Advertisers will shop for ad inventory using Yahoo’s portal and sales team.

Retail 98

Retail Media Ad Inventory Ad Space 98

VideoWeek

MARCH 2, 2023

Brands and advertisers have made their disapproval clear, nearly halving the social media firm’s ad revenues as more than 500 of the company’s top advertisers flocked away from the platform. UK-based independent agency Total Media is among the buying houses bypassing Twitter, citing brand safety as its primary reason.

Media 105

Media Ad Space Agency Advertising 105

MNTN

JANUARY 15, 2025

TV advertising costs not only include the production itself but also navigating the media minefield to make sure that your dollars spent are getting your commercials on the air, on the right network, and at the right time. Media Buying Rates : Higher rates for purchasing ad space on national networks.

Audience 98

Audience Ad Space Advertising Retargeting 98

Digital Remedy

MAY 14, 2024

In today’s ever-evolving media optimization landscape, the marketer’s ability to combine brand marketing efforts with performance metrics becomes crucial. Of course, media spend efficiency underpins targeted advertising with measurable outcomes. How Does Performance Marketing Work?

Media 105

Media Audience Conversion Rate Affiliates 105

Martech Series

JUNE 23, 2022

TV advertising can be critical for big brands, and in recent years B2B businesses have also been venturing into this ad space. Larger Audience – Not many other kinds of media channels allow you to reach as many people with a single commercial as television advertising can. Advantages Of TV Advertising.

Advertising 99

Advertising Media Marketing Audience 99

Digital Remedy

DECEMBER 20, 2022

2 Despite the economic downturn, large ad spend declines were limited to certain markets and are not reflective of the overall industry’s health. It seems that through 2022, large advertisers are still growing revenue, unemployment remains low, new business opportunities remain steady and digital media is still growing.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Media 98

Media Advertising Video Ads Brand Awareness 98

Martech

OCTOBER 3, 2024

Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. Lemma Infibid allows publishers to combine various ad formats into one platform and uses real-time auctions to get the highest price for their ad inventory. registration required).

MarTech 66

MarTech Ad Inventory Ad Space Conversion 66

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. As ever in ad tech, the devil is in the detail.

Media 89

Media Demand Side Platform Ad Tech Impressions 89

Martech Series

SEPTEMBER 19, 2022

Adsta, a media market platform geared towards consumer packaged goods (CPG) brands looking to expand their grocery media reach, has announced a groundbreaking partnership with InMobi Commerce. Currently, CPG advertisers account for a large majority of retail media ad spend in the grocery space.

Retail 88

Retail Media Electronics eCommerce 88

Digiday

JULY 2, 2024

According to sources, media buyers can still buy Yahoo video inventory using The Trade Desk following a weeks-long dispute, including marketplace suspensions. The DSP proposed the measure to resolve a disagreement over Yahoo’s representation of its video ad space – pending further negotiations.

Demand Side Platform 98

Demand Side Platform Ad Space Video Ads Media 98

Digiday

JULY 28, 2024

Interested in sharing your perspectives on the media and marketing industries? But their proliferation in the digital ad space is undeniable. Join the Digiday research panel. Made-for-advertising sites are a touchy subject on both the marketer and publisher sides of the coin. This is a member-exclusive article from Digiday.

Ad Space 92

Ad Space Marketing Media Advertising 92

MNTN

FEBRUARY 12, 2025

Precision Targeting for High-Intent Audiences Programmatic marketing enables laser-focused targeting, ensuring your ads reach key decision-makers based on firmographics, behavior, and engagement history. This automation reduces wasted ad spend, optimizes delivery, and ensures your campaigns are running efficiently at all times.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

SEPTEMBER 30, 2024

“Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with competitors, as there is no legal obligation for a company to do so under U.S. antitrust laws.

Ad Tech 70

Ad Tech Display Advertising eCommerce Ad Space 70

VideoWeek

JUNE 17, 2024

As AI grows more sophisticated, advertising agencies are ramping up their adoption of the technology – not just using generative AI on the creative front, but also building new AI tools for media planning and buying. VideoWeek asked four agency leads about their latest AI developments on the media side.

Agency 64

Agency Media Cookies Impressions 64

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. What is a retail media network? Was it the creative?

Advertising 118

Advertising Marketing Ad Exchange Retail 118

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. of total programmatic ad spend. In 2019 , 56.3%

Demand Side Platform 105

Demand Side Platform Ad Space Communications Display Advertising 105

MNTN

JANUARY 22, 2025

Heres how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Martech Series

AUGUST 11, 2022

Providing digital media buyers and sellers with liquidity, OAREX reduces payment wait time and offers flexible funding to support growth. OAREX, the provider of fast and flexible funding for digital media businesses, announced that the company hit a major milestone in Q2 2022 by processing more than 18,000 transactions totaling $1 billion.

Ad Space 89

Ad Space MarTech Media Marketing 89

Digiday

NOVEMBER 5, 2024

We don’t sell ad space anymore in so much as it’s not about those buttons and MPUs anymore — that’s boring,” said Mail Metro Media’s managing director of digital, Hannah Buitekant. “It’s Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Space 81

Ad Space Audience Media Marketing 81

The Ad Tech Blog

JULY 10, 2024

Definition and Importance Cross-channel programmatic advertising refers to the automated buying and selling of ad space across multiple digital channels, such as social media, search engines, display networks, and more. Finally, cross-channel programmatic advertising relies on real-time bidding (RTB) to purchase ad space.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Digiday

JUNE 7, 2023

Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant. Its strategy has adapted as new laws and regulation have gone into place and the ad industry at-large mulls over what will replace Google’s third-party cookies.

Ad Space 87

Ad Space Cookies Ad Tech Agency 87

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

Ad Space 128

Ad Space Audience MarTech Advertising 128

Digiday

DECEMBER 3, 2023

It’s a bargain bin for ad space at the cost of compromising principles. Less competition for ad inventory means lower prices, but at the cost of associating with a platform facing ethical challenges. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Advertising 97

Advertising Ad Inventory Ad Space Marketing 97

Digiday

SEPTEMBER 20, 2022

For Wonder Media Network, however, programmatic advertising isn’t part of its inventory. ” Her team does not sell any of its ad space programmatically. This concept of efficiency that media planners are asked to find for their brands, often, I think, is actually laziness. Programmatic isn’t the best solution.

Ad Inventory 68

Ad Inventory Media CPM Ad Space 68

Digiday

JULY 26, 2023

One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Space 69

Ad Space Advertising Audience Media 69

Digital Remedy

MARCH 31, 2023

Behind every paid digital ad is what seasoned marketers know as a media buy. Gone are the days of simply throwing money at digital ads and hoping it sticks. With the right media buying tips and tricks, you can create a fruitful strategy that drives real returns on your investment, no matter what your campaign goals look like.

Media 52

Media Ad Space Demand Side Platform ROI 52

MNTN

JULY 30, 2024

Every year, marketers spend billions on television media buying. In fact, in 2022 alone, TV media buying neared a collective value of $67 billion. But does that mean you should still be pouring huge sums of money into traditional TV media buying, too? What Is TV Media Buying? How Does TV Media Buying Work?

Media 52

Media CPM Impressions Audience 52

Digiday

SEPTEMBER 5, 2023

It seems that Google’s influence over the entirety of the media landscape has inverted the traditional power dynamics of business, namely how it appears to have gotten the upper hand on the ad industry’s traditional pacesetters: media agencies. Continue reading this article on digiday.com.

Agency 76

Agency Ad Space Media Marketing 76