Clearcode

SEPTEMBER 20, 2023

The most common way DSPs buy available ad space on websites and apps is via real-time bidding (RTB). The RTB process is a live auction whereby DSPs bid on impressions offered by ad exchanges and supply-side platforms (SSPs). Among many reasons behind their decision, there were mobile-oriented causes in particular.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digital Remedy

MAY 31, 2022

Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads. Because the ghost bid isn’t an actual impression, the ad space remains open and the “ghost bid” is free.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

InMobi

OCTOBER 21, 2015

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. View-through attribution is the capability to credit an install or in-app event to a specific impression.

Click Through Rate 52

Click Through Rate Impressions Ad network Brand Lift 52

InMobi

OCTOBER 29, 2013

These are burning questions for a mobile publisher whose livelihood depends on the revenue his mobile app business makes. At InMobi, we are leading the charge of technology innovation in the mobile ad space and work towards resolving some of these pertinent issues for app developers.

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Ad Space Mobile Ads Audience 52

Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Brid.tv

MARCH 16, 2023

For instance, whether the publisher’s user base predominantly uses mobile devices or desktop devices to view content. Since mobile traffic accounts for more than half of the global web traffic, incorporating mobile ad formats is a great opportunity to generate more revenue.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

InMobi

SEPTEMBER 15, 2016

In celebration of 9 years of continued success in the mobile ad space, InMobi launches Publishers’ Pulse, an interview series in which thought publishing leaders share their history, unique perspectives and outlook on the rapidly ever changing mobile tech industry.

Conversion Rate 52

Conversion Rate Video Ads Ad Space Mobile Ads 52

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

RevX

MARCH 31, 2022

This article will explain what mobile programmatic advertising is, how it differs from general programmatic advertising, and why you should be using it as part of your mobile ad marketing strategy. The advertising space will then be allocated to the winning bid in a matter of milliseconds as the app loads.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Brid.tv

APRIL 4, 2024

For instance, whether a publisher’s user base predominantly uses mobile or desktop devices to view content can tell you a lot. Since mobile traffic accounts for more than half of the global web traffic, incorporating mobile ad formats is a great opportunity to generate more revenue.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

InMobi

SEPTEMBER 6, 2018

As part of our ongoing Mpower Mobile Masterclass series, we’ve been traveling the country to talk to agencies just like you about all things mobile in-app advertising. If you’re interested in having a mobile ad expert stop by, drop up a line at scheduleachat@inmobi.com to schedule a session.

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Agency Advertising Ad Exchange Mobile Ads 52

Clearcode

SEPTEMBER 11, 2023

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

RevX

NOVEMBER 7, 2022

Real-time bidding is a process to win ad spaces through an auction that happens in under 200 milliseconds. The DSP bids only for the most relevant ad space making it a highly efficient process for advertisers. The internet is a huge place with millions of ad inventories. Preventing Mobile Ad Fraud.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Single Grain

JULY 17, 2023

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers. Premium ad networks ensure premium placements.

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Ad network Pop-Up Ad Space Ad Inventory 40

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

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Ad Exchange Ad Inventory Ad network Fill rate 52

InMobi

OCTOBER 31, 2024

InMobi Exchange was identified as a mobile-first offering and scored top marks possible in twelve criteria, including Programmatic Auctions, Desktop and Mobile Video, Mobile App, In-game, Native, Beyond RTB, Audience Creation and Targeting, Identity and Measurement, Yield Controls and Optimization, and Open Standards and Transparency.

Advertising 40

Advertising Viewability Ad Space Mobile Ads 40

Monetize More

OCTOBER 20, 2022

Leaderboards command high placement in the ad space, forcing users to scroll past them in order to get to the content they want. Their size commands attention, and their position in a sea of ads screams “click me!” Mobile leaderboard ads (320×50) are also known as smartphone leaderboards and perform best on Google AdSense.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Automatad Inc.

FEBRUARY 9, 2023

The ad creative used in the ad spaces can be an image, text, or a combination of both, with image-based ads being the most popular. Banner ads can be static or dynamic and are placed in high-traffic areas to increase their visibility and the likelihood of being clicked. What are the most common banner ad sizes?

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Banner Viewability Ad Space Real Estate 52

Monetize More

JUNE 20, 2023

AppLovin specializes on the mobile ad networks niche and supports all ad formats from video ads to leaderboard ads. AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. FAQ What Are Mobile Game Ad Networks?

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Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

AppLovin specializes on the mobile ad networks niche and supports all ad formats from video ads to leaderboard ads. AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. What Are Mobile Game Ad Networks?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Brid.tv

NOVEMBER 22, 2022

You have plenty of options in that regard, but the easiest one is through mobile advertising. Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up.

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Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

JANUARY 2, 2023

In addition to this, the number of your app’s daily active users will affect how much you can charge for your ad inventory. CPMs also differ depending on the in-app mobile ad format. For instance, banner ads tend to be quite cheap, at around $0.20–$0.50 On the other hand, rewarded video ads can earn around $12–$13.

Advertising 52

Advertising Banner Conversion Rate Video Ads 52

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. DSPs are integrated into multiple ad exchanges.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

InMobi

JULY 24, 2019

Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding. Interested in learning more about in-app header bidding? Transcript Hello old friend. My name is Chas Castell.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Brid.tv

FEBRUARY 23, 2023

Ad network platforms mediate the ad distribution process between publishers and advertisers by matching advertisers who want to display their ads with publishers who have available ad space on their websites, mobile apps, or other digital platforms.

Ad Ops 52

Ad Ops Advertising Ad Inventory Ad network 52

AdvertiseMint

OCTOBER 24, 2023

The DSP then communicates in real-time with multiple ad exchanges, searching for ad inventories that match the advertiser’s criteria. As users visit websites, apps, or other digital platforms, available ad spaces or impressions are sent to the ad exchange. Is mobile DSP different from regular DSPs?

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Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Digital Remedy

MAY 31, 2022

Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads. Because the ghost bid isn’t an actual impression, the ad space remains open and the “ghost bid” is free.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

InMobi

OCTOBER 29, 2021

Understanding The Mobile Advertising Value Exchange What this shows is that many Americans don’t have a full understanding of how mobile advertising works today. To ensure an app is free to download but also so that it can generate revenue, app developers will typically introduce ad space into their apps.

Advertising 52

Advertising Pop-Up Communications Ad Space 52

Monetize More

JUNE 1, 2023

It is essential to choose an ad network with a high revenue potential. Consider the payout rates and revenue share of each ad network. Some ad networks may offer higher payouts but require more ad space, while others may offer lower payouts but have a higher click-through rate.

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Ad network Click Through Rate A/B Testing Header Bidding 52

SODP

JUNE 27, 2023

DSPs cater to the needs of advertisers by helping them efficiently buy ad space across various digital channels. They focus on audience targeting, campaign management and optimizing ad performance. Also, the DSP relies heavily on audience data to target specific users and optimize ad delivery.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Clearcode

MAY 24, 2023

Header bidding is a technical process whereby publishers can sell ad impressions via multiple supply-side platforms (SSPs) before their ad server is called to find an ad for available ad space. vs Prebid Server: Which Option Delivers the Most Ad Revenue?

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Header Bidding Ad Server Ad Exchange Agency 88

Brid.tv

OCTOBER 8, 2024

Not optimizing your ad tech setup to serve mobile ads is bound to impact your fill rates negatively. Additionally, since different devices may get different fill rates, adjusting ad formats accordingly can help you make the most of each opportunity.

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Fill rate Header Bidding Ad Tech Impressions 52

Brid.tv

DECEMBER 23, 2022

For instance, if you decide to go for ad-based monetization, you will need to find a reliable mobile ad network. As we have already mentioned, there are several different ways to monetize a mobile app. Let’s take a quick look at the most common in-app ad formats. In-App Ad Formats.

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A/B Testing Video Ads Mobile Ads Banner 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

JUNE 30, 2022

It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Programmatic advertising helps create targeted ad campaigns on a smaller budget. Types of Ads That Can Be Managed Programmatically. Higher Returns on Investment. Increased Reach.

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Agency Advertising Retargeting Conversion 52