Clearcode

SEPTEMBER 20, 2023

A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. The buyers can set the advertising campaigns and programmatically bid to purchase precisely targeted video ads, display ads, in-game ads, etc.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

InMobi

SEPTEMBER 15, 2016

In celebration of 9 years of continued success in the mobile ad space, InMobi launches Publishers’ Pulse, an interview series in which thought publishing leaders share their history, unique perspectives and outlook on the rapidly ever changing mobile tech industry. Why do you rely on video ads to monetize your game?

Conversion Rate 52

Conversion Rate Video Ads Ad Space Mobile Ads 52

Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Brid.tv

JANUARY 2, 2023

CPMs also differ depending on the in-app mobile ad format. For instance, banner ads tend to be quite cheap, at around $0.20–$0.50 On the other hand, rewarded video ads can earn around $12–$13. Ad Format Rewarded Video Ads Interstitial Ads Banner Ads Android $13 $10.2 iOS $12.5 $8.9

Advertising 52

Advertising Banner Conversion Rate Video Ads 52

Clearcode

SEPTEMBER 11, 2023

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers. Premium ad networks ensure premium placements.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Single Grain

JULY 17, 2023

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

RevX

MARCH 31, 2022

These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Brid.tv

FEBRUARY 23, 2023

With the popularity of OTT platforms constantly high, publishers see video ad monetization as an opportunity to generate more revenue. Publishers can choose between three prominent monetization models, among which AVOD (advertising video-on-demand) stands out from the rest due to its free user access to content.

Ad Ops 52

Ad Ops Advertising Ad Inventory Ad network 52

Monetize More

JUNE 1, 2023

App Monetization Website monetization involves displaying ads on your website to generate revenue. This can include display ads, video ads, sponsored content, and more. App monetization involves displaying ads in your mobile app to generate revenue.

Ad network 52

Ad network Click Through Rate A/B Testing Header Bidding 52

RevX

NOVEMBER 7, 2022

Real-time bidding is a process to win ad spaces through an auction that happens in under 200 milliseconds. The DSP bids only for the most relevant ad space making it a highly efficient process for advertisers. The internet is a huge place with millions of ad inventories. Preventing Mobile Ad Fraud.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Brid.tv

DECEMBER 23, 2022

For instance, if you decide to go for ad-based monetization, you will need to find a reliable mobile ad network. As we have already mentioned, there are several different ways to monetize a mobile app. Let’s take a quick look at the most common in-app ad formats. In-App Ad Formats. Start Monetizing.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52

Brid.tv

OCTOBER 8, 2024

However, if you occasionally take a look at your source stack, prune the underperforming ones, and optimize the order of your ad calls, you stand a much better chance to fill your ad slot. Experiment With Ad Placements & Formats Not all inventory is made equal. Ad Fill Rate FAQ 1. What is a fill rate in advertising?

Fill rate 52

Fill rate Header Bidding Ad Tech Impressions 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

SODP

JUNE 27, 2023

DSPs also allow advertisers to tap into inventory across multiple different ad networks—ranging from native ad networks to video ad networks —ensuring their ads are seen wherever audiences are most likely to engage. They upload their creative assets, such as customized display banners or video ads.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Monetize More

APRIL 19, 2023

The Mediavine ad server is designed to select the most relevant ad for each user based on their location, browsing history, and other factors. Publishers can monetize their video content with Mediavine’s advanced video ad technology.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Single Grain

JUNE 30, 2022

It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Programmatic advertising helps create targeted ad campaigns on a smaller budget. Expenditure on programmatic video ads is likely to reach $74.8 Higher Returns on Investment.

Agency 52

Agency Advertising Retargeting Conversion 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Focuses on ensuring ad quality and preventing malware and ad fraud.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

DECEMBER 2, 2022

billion mobile internet users worldwide, and this number is predicted to keep growing year by year. With so much traffic, it is no wonder that mobile ads have such great monetization potential. Are you planning to turn your app or mobile-friendly website into a source of revenue? Mobile Display Ads.

Mobile Ads 88

Mobile Ads Video Ads Banner Rich Media 88

Single Grain

JUNE 16, 2023

These pop-up ads appear as small boxes on a web page, and viewers can choose to take action or click off the ad. Interstitial Ads Interstitial online advertising is popular for mobile ads. Interstitial ads are a solution for freemium apps, where users can opt to watch an ad instead of paying for the app.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

NOVEMBER 14, 2023

B) Google Display Network Google’s Display Network lets you place ads on a network of millions of websites that have chosen to sell ad space in their content. These ads help you get in front of your target market before they start searching for your solution. for mobile ads. on desktop and just $0.30

Ad network 98

Ad network Conversion CPC CPM 98

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40