Digiday

SEPTEMBER 29, 2022

Sportsbooks want to find ways to flip a newly acquired bettor into a profitable consumer faster. The same can be said for sportsbooks wagering ad dollars to win the deposits of first-time bettors. So, there is still opportunity for sportsbooks to get new customers and publishers to profit off of the growing industry.

CPA 69

CPA Media Non-Profit Audience 69

Brid.tv

MARCH 16, 2023

The characteristics of ads can significantly impact the profitability of a publisher’s inventory. So to choose the best ad formats for their website, publishers need to consider factors such as how the placed ads impact the user experience, whether they fit with the website layout, and align with their monetization goals.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Brid.tv

APRIL 4, 2024

The characteristics of ads can significantly impact the profitability of a publisher’s ad inventory. To help, in this article, I will cover the basics for choosing the most optimal ad formats for your website. Boost ad viewability with a sticky, non-intrusive ad unit.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

MNTN

FEBRUARY 6, 2024

If you’re working with an ad platform that serves OTT ads across other devices, you’re missing out on the true benefits of this ad channel. MNTN Living Room Quality serves 15 or 30-second non-skippable ads to deliver a premium ad experience.

Advertising 98

Advertising Retargeting CPA Audience 98

Automatad Inc.

FEBRUARY 9, 2023

The ad creative used in the ad spaces can be an image, text, or a combination of both, with image-based ads being the most popular. Banner ads can be static or dynamic and are placed in high-traffic areas to increase their visibility and the likelihood of being clicked.

Banner 52

Banner Viewability Ad Space Real Estate 52

Single Grain

JULY 28, 2023

But is the newsletter business model really profitable? There are generally two primary methods to ensure profitable newsletters: through advertising and through paid subscriptions. Ads : Another way to monetize newsletters is by displaying ads. Non-paid subscribers get one free monthly post.

Non-Profit 52

Non-Profit Affiliates Audience Marketing 52

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Likewise, these platforms provide advertisers with in-app ad space.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Automatad Inc.

OCTOBER 26, 2023

With this simple guide on video ad monetization – explore strategies, hacks, tips, and Video ad optimization techniques to help you boost your ad revenue and make the most of the video ads. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Monetize More

FEBRUARY 8, 2023

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

RevX

MARCH 31, 2022

These mobile ads can include mobile video ads, mobile native ads, mobile banner ads, or any other form of ad that is optimized for mobile displays. The advertising space will then be allocated to the winning bid in a matter of milliseconds as the app loads. The best part about it? Deep Linking. To Conclude.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Adtelligent

JUNE 9, 2021

By implementing it, any website can sell advertising space through an open auction. The one offering the best price will get this ad space. Supply Side Platform (SSP) can totally replace the ad management on the website and app. The technology allows users to view ads even if users installed AdBlock.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Brid.tv

JUNE 14, 2023

The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space. Then, the ad exchange selects the highest bid and the winning advertiser.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. They play before, during, or after video content.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. You have plenty of options in that regard, but the easiest one is through mobile advertising. Marketplace.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Monetize More

SEPTEMBER 30, 2022

While non-advertising models like subscription models and paid apps can bring you a sustainable flow of revenue, in-app advertising is on a whole different level & you can outpace the revenue of other app monetization models if you partner with the right AdTech company. Now, you’re trying to find the best way to monetize it.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Monetize More

JUNE 2, 2022

Ad tech needs to combine the benefits of IO buys and programmatic ad buying to make advertising better for publishers and agencies. It is not feasible for agencies to buy display ads from the same sites at 10 different places and pay 10 different prices. Advertisers want to buy ad space from one source for the ideal price.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Automatad Inc.

DECEMBER 18, 2023

Rather than a forceful approach, The New York Times presents a preliminary page with a relevant quote for non-ad-blocking users. Ad-block users face a choice: disable the ad blocker for an ‘ad-light’ experience or have no access. Lack of interactions may suggest the use of ad blockers.

Non-Profit 52

Non-Profit Machine Learning Ad Server Impressions 52

Adtelligent

OCTOBER 18, 2021

There are two main ways to slaughter the CLS score and lower your rankings to maximize ad revenue. The first is to let ad media of different heights share the same ad space, and the second is to renew ad calls for idle users. Calibrating the optimal JavaScript loading times, deleting all non-essential scripts.

SEO 52

SEO Header Bidding Mobile Search Non-Profit 52

Brid.tv

JUNE 14, 2023

The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space. Then, the ad exchange selects the highest bid and the winning advertiser.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Smart-Hub

JULY 6, 2021

Ad performance optimization performed by ad ops also helps to achieve the desired metrics and reduce advertising costs, as large numbers of campaigns do not guarantee large numbers in profit, but optimizations directly affect the revenues. . Ad Operations in Programmatic Advertising. Monitor the Platform.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Single Grain

JUNE 30, 2022

It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Programmatic advertising helps create targeted ad campaigns on a smaller budget. Display and Search Ads to ensure scaled conversions with cost-effective CPCs. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52

Brid.tv

DECEMBER 20, 2022

CPC, or cost per click , calculates the price of an ad per each click it gets. In other words, it is not enough for publishers to simply show the ad — the user must also click on it for the publisher to make a profit. Rewarded video ads are especially popular in mobile game monetization strategies. Playable Ads.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Brid.tv

DECEMBER 23, 2022

Pros: The app can still be free for the user Works well with other monetization strategies There’s a variety of ad formats available The most popular app monetization model. Cons: May put off users who don’t want to see ads Needs an existing user base to be profitable Requires some technical know-how. In-App Ad Formats.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

Advertising 121

Advertising Marketing Ad Exchange Retail 121

Brid.tv

DECEMBER 2, 2022

Some of the biggest perks of in-app ads are the amount of time and the number of users of mobile apps. This makes mobile apps highly effective for advertisers and profitable for publishers and developers. Best Mobile Ad Formats and When to Use Them. Interstitial Display Ads. Interstitial Display Ad. Rich Media Ads.

Mobile Ads 88

Mobile Ads Video Ads Banner Rich Media 88

VideoWeek

JANUARY 13, 2023

HBO Max is upping the price of its ad-free tier, as its owner Warner Bros. Discovery seeks to recoup profits lost to advertising pullback, subscriber slowdown and merger costs. Vice Begins Selling Ads on Twitch. HBO Max Announces First Price Increase. RTL Deutschland Hires Inga Leschek as Programming Chief.

Ad Tech 98

Ad Tech Agency Media Advertising 98

VideoWeek

JANUARY 20, 2023

. “We need to move on to the walking phase,” said Peters, suggesting further leverage of Netflix’s first-party log-in data to differentiate its personalised ads and content recommendations. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Clearcode

APRIL 26, 2022

Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space. Most advertisers would use an ad server , which is also known as a third-party ad server. Then we have ad exchanges.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

SEPTEMBER 29, 2023

X Could Be Profitable in Early 2024 Claims Linda Yaccarino X (formerly Twitter) could turn a profit in early 2024, CEO Linda Yaccarino said at Vox Media’s Code conference on Wednesday. “This experience is intended to run across all verticals where we have relevant feed data, including retail, travel and auto,” said Microsoft.

Media 52

Media Non-Profit Advertising Ad Tech 52